Pet Food News: Page 536

Pedigree, Walmart partner in petfood packaging QR code initiative

The Pedigree petfood brand is teaming up with Walmart in a technology-driven initiative to help feed homeless dogs as part of "Pets Love Walmart" month in September. Throughout the month of September, dog lovers can use their smartphone to scan the QR code on any Pedigree package sold at Walmart.

Brand Insights

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FDA may get US$50 million for food safety from US Senate

The US Food and Drug Administration may receive additional funding when the 2012 fiscal year starts October 1, 2011, as the Senate Appropriations Committee considers a bill that sets the organization's spending limit, according to reports. The report says the Senate's version of the budget bill would allocate approximately US$350 million more than the appropriations bill passed in the House in June.

AFIA, FEFANA members discuss feed regulations

Marking the two-year anniversary of the International Safe Feed/Safe Food Certification Program, representatives from the EU Association of Specialty Feed Ingredients and their Mixtures, FEFANA, met with members of the American Feed Industry Association in Arlington, Virginia, USA, to discuss new feed regulation developments. FEFANA's Feed Additives and Premixtures Quality System, FAMI-QS, and AFIA's International Safe Feed/Safe Food Certification Program are covered by the same rules and scope under FEFANA's Guide to Good Practice.

Market Trends and Reports

Greenies works to promote pet oral health

The Greenies Brand, makers of pet dental treats, is working to educate pet owners on the importance of providing daily preventative oral care to their pet. According to the American Veterinary Medical Association, periodontal disease affects three-fourths of dogs and cats over age three, and is often a result of the pet owner's failure to provide daily oral care.

Study finds maize gluten feed may be beneficial dog food ingredient

A Brazilian scientist conducted a study using two different techniques to measure digestibility and metabolizable energy of maize gluten feed as an ingredient in petfood for dogs. MGF, a co-product of wet milling of maize, is composed of the structures left after most starch, gluten and germ has been extracted from the grain.

Pet Food Safety

AIB International plans petfood manufacturers safety course in November

AIB International will hold a Food Safety and Sanitation for Petfood Manufacturers course, November 8-10, at the company's Manhattan, Kansas, USA, facilities. The petfood safety course allows participants to gain an understanding of legal requirements as a result of the Food Safety Modernization Act and Reportable Food Registry; recognize prerequisites necessary to comply with Good Manufacturing Practice guidelines; develop and implement HACCP food safety programs; identify and evaluate control methods for pests; recognize types of foreign material contamination, and equipment and methods for control of such contaminants; and identify microbiological issues relevant to a petfood facility.

APPA Pet Owners Survey finds record number of US dog owners

According to the American Pet Products Association's 2011/2012 National Pet Owners Survey, the United States now has a record number of dog owners. APPA's survey found that the total number of dog-owning households in the US increased 1.5% to 46.3 million households, up from 45.6 million in 2008.

Pet industry job search website redesigned

AnimalJobHunter.com redesigned its website to provide more functionality to both employers and job seeking candidates in the pet industry. Employers may create an account, search a resume database of pet industry individuals, choose from a variety of advertising options and add enhancements to make job postings more visible.

Market research publisher expands pet industry report offerings

Market research publisher IBISWorld expanded its pet industry report offerings to include specific market segment reports, including those on petfood production and dry petfood production. The company provides reports on nine categories of the pet care industry: dog and pet breeders, dog walking services, dry petfood production, pet accessories stores, petfood production, pet funeral services, pet insurance and pet play rooms.

Freshfetch dog food expands petfood production in California, USA

Freshfetch petfood company recently built a 1,400-square-foot kitchen in Palm Springs, California, USA, to expand its line of fresh dog food meals, mydesert.com reported. The company was founded in 2007 by entrepreneurs Jay and Mike Smith who were looking for alternative healthy petfood options for dogs.

Fancy Feast finishes 10th on marketer viral video list

Fancy Feast's "Storybook Wedding" cat food commercial was named to the list of Top 10 Viral Video Ad Campaigns on AdAge.com. Visible Measures, an online video advertisement measurement provider, compiled the list, which focuses on brand-driven viral video ads that appear on online video-sharing destinations.

New petfood products to be displayed at Mexico Pet Expo in June 2012

Exhibition company NurnbergMesse North America will hold the Mexico Pet Expo and Conference from June 27-29, 2012, in Guadalajara, Mexico. This international business-to-business trade show and conference is expected to attract more than 150 exhibitors and 5,000 pet product buyers.

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