Pet Food News: Page 536

Holistic petfood company uses colorful packaging for dog food line

Holistic petfood maker Infinia recently introduced its Holistic Dog Food line, with colorful packaging to convey the food's quality to consumers, according to the packaging designer. The dog food line is available in recipes such as Turkey & Sweet Potato, Chicken & Brown Rice, and Bison & Potato.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

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Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

UK petfood company secures funding for expansion

UK-based petfood company MPM Products recently secured funding of £3m (US$4.9 million) to help the company expand its business. The company reported that its revenues have grown from £4m (US$6.5 million) to £10m (US$16.3 million) in under two years and MPM said it aims to increase the figure up to £50m (US$81.4 million) by 2014.

Holistic petfood company hosts bike raffle for pet cancer research

Canidae Pet Foods will host a charity raffle to win a pair of Felt Beach Cruiser bikes, with all proceeds benefitting the American Kennel Club Canine Health Foundation to help in the fight against pet cancer. The raffle will take place during the 2011 Amgen Tour of California, offering the chance to purchase raffle tickets near the finish line at each stage of the race.

Canidae will raffle off two bikes for pet cancer research at the Amgen Tour of California.

Market Trends and Reports

Blue Buffalo petfood, Petco host National Adoption Weekend

Petco and the Blue Buffalo Co. will team up to help pets find homes by hosting National Adoption Weekend, May 14-15. National Adoption Weekend, sponsored by Blue Buffalo, will include pet adoption events at Petco stores nationwide.

Natural petfood company announces success of retailer loyalty program

Nature’s Logic announced that its ongoing retailer loyalty program has so far led to over 50% growth, compared to the first quarter of 2010, for qualifying retailers. The program includes rebates and employee rewards for retailers, as well as coupons and a frequent purchase plan for pet owners.

Pet Food Talk provides online dog food coupons to consumers

Pet Food Talk Inc. released its dog food coupon website, which the company says condenses its petfood consultation business model into a fully integrated website to help consumers save money. Pet Food Talk's Dog Food Coupon website, which the company says is updated daily, lists dog food brands along with the latest coupons being offered by that company.

Britain spends £15 billion annually on pets

Britain's 26 million pet owners spend roughly £15 billion (US$24.7 billion) per year on their pets, an average of £11.04 (US$18.19) per pet per week, according to a recent survey. But the economic downturn has owners trying to find ways to cut costs.

FDA issues regulations for importing petfood ingredients

In May, the Food and Drug Administration announced two new regulations to help ensure the safety and security of foods and petfoods in the US. The rules are the first to be issued by FDA under the authorities granted by the Food Safety Modernization Act, signed into law by President Obama in January. Both rules will take effect July 3, 2011.

Market Trends and Reports

The Honest Kitchen offers 'Recipie Wheel' to help consumers select petfood

The Honest Kitchen introduced its "Recipe Wheel," designed to aid consumers in selecting a petfood from among its six most popular recipes. The Recipie Wheel allows customers to choose from among several pet needs, including life stage, health needs, allergies or activity level, in one window, and displays a set of recommended recipes in the facing window.

The Honest Kitchen's Recipie Wheel attaches to store displays as an aid for consumers selecting petfood.

Palm kernel meal in UK petfood contributing to deforestation

British pets and other animals consume 10% of all palm kernel meal—a byproduct of palm oil—produced in the world, which may be contributing to the destruction of the rainforests where the oil is found. The UK imported a total of 643,400 metric tons of palm oil and 663,300 metric tons of palm kernel meal in 2009, according to "Mapping and understanding the UK palm oil supply chain," a report completed for the Department of Environment, Food and Rural Affairs.

Hill's Pet Nutrition, 'Biggest Loser' host team up to help pets lose weight

Hill's Pet Nutrition and "Biggest Loser" host Alison Sweeney are inviting pet owners to join the "Science Diet Million Pound Pledge" — a national call-to-action to help the estimated 54% of overweight or obese dogs and cats in the US shed pounds and live a healthy, happy lifestyle. To participate, owners can visit www.petfit.com and pledge to help their pet lose weight.

Animal rescuers lend aid to pets affected by storms in southern, Midwest US

Animal rescuers from all over the U.S. are lending their efforts to help pets affected by the recent storms in the South and Midwest, according to reports. Volunteers and organizations are providing supplies, transportation and shelter to dislocated, lost and injured animals.

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