Tenacious Labs acquires Rover's Wellness

Tenacious Labs acquires Rover's Wellness.

Tenacious Labs, a pioneering international consumer products group championing emerging plant-based ingredients, including CBD and psilocybin, is delighted to announce that it has acquired Rover’s Wellness, a Tennessee-based company that creates organically grown, true broad spectrum hemp oil products for pets.

Rover’s Wellness is committed to developing top quality and highly beneficial products that help pets live their best lives. The brand uses only true broad spectrum hemp oil with naturally-occurring CBD, which allows all beneficial terpenes and cannabinoids to work synergistically together to create the “entourage effect” without the psychoactive effects of THC. Rover’s Wellness products are formulated to help support joint flexibility and mobility and ease joint stiffness due to daily exercise and activity. Additionally, the range supports pets in coping with external stresses and promotes long-term health.

With nearly five decades of experience in the pet industry, the Rover’s Wellness team values research and development, making transparency and education a priority when developing the highest quality pet products. Grown in the USA, Rover’s Wellness hemp is extracted using cutting-edge technology for a premium finished product that is THC free. The hemp oil is third party lab tested before production, then the final product is tested again with (COA) results easily accessible on the Rover’s Wellness website, giving pet parents extra peace of mind in knowing exactly what they are buying for their pets.  

“We’re delighted to welcome Rover’s Wellness to Tenacious Labs,” said Nicholas Morland, chief executive officer and co-founder of Tenacious Labs. “Since launching in 2018, the brand has grown rapidly, launching genuinely market-leading products which have been well received by customers across the US. Looking ahead, we’re excited at the growth opportunities for both Rover’s Wellness and Tenacious Labs’ broader pet care division. The CBD pet space is a rapidly accelerating sector with many, many brands vying for visibility. As part of our investment in Rover’s Wellness, we are conducting a comprehensive review of the brand image and values, to ensure that we continue to deliver excellent quality, innovative products that fit the needs of pet parents and their pets.”

The acquisition of Rover’s Wellness represents an important milestone in Tenacious Labs’ strategy to become a leading consumer products group globally and sees the group diversifying into the high growth pet care market for the first time. According to Prohibition Partners1, global sales of CBD pet care products are expected to reach $424.4M by 2024, representing a compound annual growth rate of 18.6%.  

Since launching 2 years ago, Tenacious Labs has completed three acquisitions, including female-focused CBD brand Press Pause and high-quality white-label manufacturer SZM LLC – now operating as TL Manufacturing. The group has also continued to expand, now employing 35 people around the world as it looks to scale up.

To learn more about Rover’s Wellness and its complete line of true broad spectrum hemp oil products for pets, please visit www.roverswellness.com. For more information on Tenacious Labs, please visit www.tenacious-labs.com.


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