Pet Food Press Releases

Oterra expands U.S. operations with innovation and production hub

The manufacturer of natural colors for the food and beverage industry will use the facility as its U.S. headquarters.

The new U.S. headquarters combines Oterra’s innovation and application labs with a new manufacturing and logistics facilities and includes 40,000 square feet of expansion space.

REÁL MESA expands retail presence nationwide in first year

The pet food brand brings its Mediterranean-inspired flavors to new retailers including Meijer, Tractor Supply, Sprouts, Blain’s, Gelson’s and more.

REÁL MESA has expanded into nearly 1,000 retail stores across the U.S.

Kismet launches premium dog food line at Chewy

The pet lifestyle brand from Chrissy Teigen and John Legend is available now with additional products expected to roll out in early 2025.

Founded by Chrissy Teigen and John Legend, and supported by chief veterinary officer Dr. Kwane Stewart, Kismet makes premium foods, lifestyle goods and content for today's dog families.

IFEEDER expands sustainability toolkit with LCA resources

Resources support environmental footprint assessment in pet food and animal feed industries.

This set of life cycle assessment (LCA) resources is designed to help the pet food and animal feed industries accurately assess environmental footprints.

Pet Food Marketing and Branding

Chewy relaunches campaign to spread holiday cheer, support shelters

The Chewy Claus program will provide free pet adoptions at shelters across the country in partnership with Best Friends Animal Society.

For every letter submitted to Chewy Claus, Chewy will donate one pound of food to one of their non-profit partners, up to 600,000 pounds.

Pet Food Marketing and Branding

Royal Canin donates pet food to support Giving Tuesday effort

Royal Canin partnered with VCA Charities to donate 2,500 bags of pet food to support local pet food pantries and shelters while honoring graduates of its Pet Nutrition Advisor Program.

Royal Canin Vca Charities

Pet Food Marketing and Branding

IAMS stages giant dog balloon getting stuck to highlight overweight pets

The wedged Waylon balloon was visible in Chicago's Loop neighborhood ahead of the city's Thanksgiving parade.

To bring awareness to the issue of overweight dogs, IAMS purposefully wedged an oversized dog balloon between buildings before Chicago's Thanksgiving Day parade.

Volkmann expands manufacturing facility in Germany

The expansion will increase production capacity and speed lead times for the company's pneumatic vacuum conveying systems, vibrating feeders, bulk bag unloaders, and other companion bulk material handling equipment.

Volkmann CEO Thilo Volkmann (second from left) celebrates the start of construction on the manufacturer's new facility in Soest, Germany, with production managers Michael Ernst (left) and Carsten Schröer (right), and the two architects, Pia Rüller and Arno Biesenbaum.

Pet Food Additives/Supplements

Cargill TruPet postbiotic wins innovation award

Cargill was recognized with a Pet Food Innovation Award for its ultraconcentrated TruPet postbiotic at Fi Europe’s Innovation Awards, which took place at Fi Europe in Frankfurt and celebrated food and beverage innovations across categories.

Pet Food Market

Pet supplement brands acquired by Morgan Stanley Capital Partners

FoodScience, the vertically integrated provider of pet and human nutritional supplements, offers the VetriSceince and Pet Naturals brands.

MSCP’s acquisition of FoodScience represents its third investment in the Pet and Animal Health sector.

Zoomark's Atelier will showcase luxury, innovation in the pet industry

The latest addition to Zoomark 2025, the new area will focus on excellence in pet fashion, beauty and gourmet food.

Products on display in the Atelier area will range from numbered, handcrafted pet accessories to limited-edition apparel made with high-tech materials and gourmet pet foods tailored to the specific needs of individual pets.

Mid America Pet Food names chief marketing officer

Eric Dahmer is set to lead Texas-based family of super premium pet nutrition brands.

Eric Dahmer has been named Mid America Pet Food's chief marketing officer.

Page 1 of 259