Pet Food Press Releases

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

United Petfood donated portions of the record-breaking biscuit to shelters and employees’ pets.

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

English Cocker Spaniel Alkhaine Pixabay

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin USA Inc.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

BrightPet names Michael Krueger CEO

Company also appoints pet industry veteran Chris Hamilton as its executive chairman.

Alltech ONE Conference returns to Kentucky in 2026

The global agri-food event will reunite leaders in animal nutrition, agriculture and sustainability in Kentucky after a global tour.

Nestlé increases pet nutrition innovation with biotech, therapeutics focus

Nestle Purina PetCare

Nestlé strengthens its R&D in biotechnology and clinical research to advance precision nutrition and pet therapeutics as part of a global innovation overhaul.

Biotechnology Lab Parthsawant01 Pixabay

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Post Consumer Brands employees across 18 U.S. and Canadian sites provided over 91,000 meals and pet food packs through the fourth-annual “Ingredients for Good” initiative.

Pet Food Marketing and Branding

Purina partners with Men in Blazers to connect soccer fans and pet lovers

Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.

Purina joins Men in Blazers as the Official Pet Food and Pet Treats Partner, with integrations across digital shows, social media and newsletters.

Thai Union PetCare sales climb 5.5% in Q1 despite broader slowdown

Amid weaker seafood sales, Thai Union’s PetCare business posted year-on-year growth with strong margins and continued investment in supply resilience.

Trade show collaboration to connect European and Middle Eastern pet markets

Zoomark and Petzoo Eurasia partnership aims to strengthen industry ties between Europe and Turkey and expand access to emerging markets in the Middle East.

Selçuk Çetin and Enrico Zannini note the collaboration is part of a broader strategy to support global pet industry growth through more interconnected trade platforms.

Datacor acquires Baytek, names chief AI officer

Recent moves aim to boost data management and AI-driven innovation for process manufacturers and pet food, animal feed suppliers.

Zoomark 2025 draws record crowd, showcases global pet industry trends

The biennial trade show welcomed nearly 31,000 visitors and 1,268 exhibitors, highlighting sustainability, innovation and international growth.

Zoomark 2025 hosted 1,268 exhibitors from 56 countries — including 43 startups — across 90,000 square meters, a 32% increase in show floor space from 2023.

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