The Nutriment Company (TNC) has acquired Easy-BARF, a French fresh pet food manufacturer. TNC said the transaction gives it a position in France, Europe's third-largest pet market, and represents the company's eighth acquisition in 2025.
Founded over 10 years ago by Ariane Byhet and David Boulle, Easy-BARF specializes in fresh pet food and maintains cold chain controls while working with local suppliers for product traceability. The company currently serves 80% of its customers through direct online sales and has automated its production facility to increase capacity.
TNC said under its ownership, Easy-BARF will expand its product range to include recently launched fresh gently cooked products. TNC plans to use its business-to-business capabilities to bring Easy-BARF products into retail distribution channels.
"Easy-BARF has been a growth story ever since we founded the business in 2015, and we are very proud of what we have achieved together with our loyal customers," Byhet and Boulle said. "We are confident that The Nutriment Company is the perfect owner to take the business forward – it is in safe hands. We are excited to follow the continued growth of natural premium pet food in France."
Anders Kristiansen, CEO of TNC, said France, with Europe's third largest pet population, is a crucial market for its growth strategy.
"Easy-BARF immediately positions us as the leader in the French raw pet food segment," Kristiansen explained. "We are deeply impressed by what Ariane and David have built in just over 10 years, and we are extremely excited about further driving the growth of premium pet food in France."
Eighth acquisition of 2025
Headquartered in Stockholm, Sweden, TNC supplies natural premium pet food across Europe through brands including Nutriment, DIBO, Barfgold, AniForte and Natural Instinct. The company offers raw pet food, snacks and supplements through online and specialist retail channels. The company is owned by Nordic private equity firm Axcel.
In 2025, TNC has acquired several companies as part of its expansion strategy across Europe and into new pet food segments like cat food.
- Purrform: A UK-based cat food supplier acquired in July 2025.
- Graf Barf: A German private-label pet food business acquired in June 2025.
- Bulmer Pet Foods: A UK-based company acquired in April 2025, known for its affordable raw pet food.
- BAF Petfood: A German raw pet food company acquired in March 2025.
- Puromenu: A Spanish pet food manufacturer acquired in February 2025, marking TNC's entry into the Spanish market.
- The Dog's Butcher: A UK-based raw dog food brand acquired in January 2025.
- Your Pet Nutrition: A UK company in the veterinarian-developed pet supplement sector, acquired in January 2025
