The Nutriment Company (TNC), a provider of premium natural pet food, has acquired UK-based Bulmer Pet Foods, marking its fifth acquisition of 2025 as part of its ongoing strategy to make raw feeding more accessible across Europe.
Financial terms of the deal were not disclosed, but the Sweden-based company confirmed the move bolsters its position in the UK pet food market and enhances its raw nutrition offerings. TNC said Bulmer Pet Foods’ diverse, natural product range — offered at an affordable price — complements its existing portfolio and aligns with its goal of delivering high-quality raw pet food to a broader audience.
Bulmer Pet Foods brings more than 30 years of experience in natural raw feeding. Under TNC’s ownership, the company will continue to operate with the added support of a broader distribution network, expanded capabilities and greater resources.
Recent TNC acquisitions
TNC has a portfolio of nearly 20 brands in Europe. TNC has made several acquisitions in 2025, including BAF Petfood in Germany and Puromenu in Spain. In January, the company acquired The Dog's Butcher, a UK-based raw dog food brand known for its locally sourced ingredients and wide product range, and Your Pet Nutrition, a UK company in the veterinarian-developed pet supplement space.
In early August 2024, TNC acquired PETMAN, a German raw pet food company. After the previous acquisitions of Dibo, Barfgold, Aniforte and Haustierkost, PETMAN became the fifth pet food company in Germany belonging to TNC. Founded in the 1990s and headquartered in Wuppertal, Germany, PETMAN produces raw pet food products for dogs, cats, fish and reptiles.
Later in August 2024, TNC acquired Pet Treats Wholesale, a natural treats manufacturer from the UK. In July 2024, TNC completed the acquisition of raw pet food processor Natural Instinct, based in the UK. And in April 2024, TNC acquired Totally Natural Pet Products, a renowned Scottish raw dog food manufacturer.
About The Nutriment Company
TNC has a portfolio of nearly 20 brands and is one of Europe's natural premium pet food suppliers for more than 10 years. The following brands, among others, belong to the group: AniForte, Barfgold, Carnibest, Dibo, The Dog's Butcher, Energique, Leo & Wolf, Natural Instinct, Nova, Nutriment, Oscar, Rauh! and Totally Natural Pet Products. The Nutriment Company said it focuses on natural, high-quality pet food products and sells a wide range of products, from raw pet food to natural snacks and supplements. The company sells through various retail channels, online and in specialist pet shops. Headquartered in Stockholm, Sweden, the company is owned by the Nordic private equity firm Axcel.
