The Nutriment Company (TNC), a provider of premium natural pet food headquartered in Stockholm, Sweden, has acquired Puromenu, a raw pet-food producer based in Cabanillas Del Campo, Spain. Financial terms of the deal were not disclosed.
Founded in 2014, Puromenu’s product range includes gently cooked fresh meats, raw patties, sausages as well as treats, chews and supplements for dogs and cats. The company said it uses vegetable ferments and probiotics to improve digestibility and palatability. The recipes feature muscle meat as the primary ingredient, excluding by-products, meat meals, grains or synthetic additives.
"Joining forces with The Nutriment Company feels like a natural next step in our journey," said Puromenu founders Magda Kayali and Raúl Zamorano in a joint statement. "TNC shares our vision for pet nutrition, and together we can strengthen our impact in the market and continue to push the boundaries of what pets deserve in their diet.”
Anders Kristiansen, CEO of The Nutriment Company, said Kayali and Zamorano are a fantastic addition to The Nutriment Company. “Already from our first conversation it was apparent that we think and act the same way, and I am thus confident that we can together replicate TNC’s broader European success on the Iberian Peninsula," said Kristiansen.
Previous TNC acquisitions
TNC has a portfolio of nearly 20 brands in Europe. Last month, the company acquired The Dog's Butcher, a UK-based raw dog food brand known for its locally sourced ingredients and wide product range, in its first acquisition of 2025.
In early August 2024, TNC acquired PETMAN, a German raw pet food company. After the previous acquisitions of Dibo, Barfgold, Aniforte and Haustierkost, PETMAN became the fifth pet food company in Germany belonging to TNC. Founded in the 1990s and headquartered in Wuppertal, Germany, PETMAN produces raw pet food products for dogs, cats, fish and reptiles.
Later in August 2024, TNC acquired Pet Treats Wholesale, a natural treats manufacturer from the UK. In July 2024, TNC completed the acquisition of raw pet food processor Natural Instinct, based in the UK. And in April 2024, TNC acquired Totally Natural Pet Products, a renowned Scottish raw dog food manufacturer.
About The Nutriment Company
With more than 17 brands in Europe, The Nutriment Company has been one of Europe's natural premium pet food suppliers for more than 10 years.
The following brands, among others, belong to the group: AniForte, Barfgold, Carnibest, Dibo, The Dog's Butcher, Energique, Leo & Wolf, Natural Instinct, Nova, Nutriment, Oscar, Rauh! and Totally Natural Pet Products. The Nutriment Company said it focuses on natural, high-quality pet food products and sells a wide range of products, from raw pet food to natural snacks and supplements. The company sells through various retail channels, online and in specialist pet shops. Headquartered in Stockholm, Sweden, the company is owned by the Nordic private equity firm Axcel.
Adapted from a press release.
