Pet Food Press Releases

Champ named first live mascot for 2026 Special Olympics USA Games

Therapy dog Champ will provide emotional support to athletes and promote inclusion at June 2026 sporting event.

For the first time in history, the Special Olympics USA Games has introduced a live mascot, Champ, a golden retriever therapy dog who will serve as a four-legged ambassador for the 2026 USA Games in Minnesota.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Purina Institute releases digital nutrition handbook for vets

Free resource features contributions from 54 experts across 20 countries to help veterinarians make informed nutritional recommendations for healthy dogs and cats.

Nestle Purina Pet Care

Charlee Bear's Nuggets receives award for health-focused dog treats

Wisconsin-based family company wins "Health Focused Dog Treat of the Year" recognition for functional treat line.

Cb Group Images Nuggets2 Cmyk

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

RAWZ donates cat food to support Texas flood relief efforts

RAWZ Natural Pet Food

Company contributes 286 cases valued at over $15,300 to support displaced animals.

Pet Fair Asia 2025 international attendance grows 20%

The Shanghai trade show welcomed 130,000 trade visitors with 2,600+ exhibitors.

Pet Food Marketing and Branding

Omni seeks dog breath inspector to test oral health supplement

The lucky person will evaluate the company's Fresh Breath supplement effectiveness and offers £9,000 compensation.

Omni is offering compensation to a dedicated dog owner willing to sniff their dog's break every day for 12 weeks in the name of science.

Pet Food Recalls

Viva Raw recalls dog and cat food after Salmonella and Listeria contamination

Pet food manufacturer voluntarily recalls two production lots of frozen raw dog and cat food products distributed to consumers and select retailers across seven U.S. states.

Viva For Dogs Recall

Egg producer Vital Farms releases limited-edition dog treats

Pasture-raised egg producer creates breakfast-flavored treats in partnership with Ava's Pet Palace.

Vital Farms releases one-time only 'Cheesy Over Easy' breakfast-flavored dog treats in a new campaign starring comedian Heather McMahan and her dogs, Rigatoni and Macaroni.

Woof introduces plant-based dog chew

Woof Dog Products

Company develops alternative to synthetic materials and traditional bones using food-grade plant compounds and powdered antler.

Woof transforms the durable chews category with the launch of the plant-based HonestChew.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

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