Pro Plan, PetSmart to run TV spot during Super Bowl

Pro Plan, PetSmart running Super Bowl ad.

Whether getting us outdoors for a walk around the block or an epic hike, there are no better companions for life's adventures than our four-legged family members. This Sunday, Purina Pro Plan and PetSmart will celebrate the unsung athletes in our lives who keep us active and adventurous–-our dogs-–with a new 30-second TV spot that will air during the Big Game in five markets: Miami, Nashville, Phoenix, San Diego and St. Louis and streaming on and YouTube.

While dogs are no strangers to TV ads during the Big Game, pet industry leaders Pro Plan and PetSmart have come together for the first time to celebrate the energy and excitement active dogs and their humans share, while highlighting how fine-tuned nutrition helps keep dogs strong and energized for a lifetime of adventure.

"Who better than Pro Plan and PetSmart to shine a light on the incredible dogs who are often the true athletes in the family," said Eric Willis, chief marketing officer at Purina. "Pro Plan is proud to fuel dogs to perform at their best and conquer some of life's biggest adventures with their favorite people every day of the year."

"Ensuring pets and pet parents alike have the perfect products they need for adventure and to stay active together is one of the many 'anythings' we'll do for pets," says PetSmart Senior Vice President and Chief Marketing Officer Will Smith. "We show up in big ways and across the full customer journey with our Anything for Pets promise, and our work with Purina Pro Plan on this ad is a testament to the heights we'll climb to bring pets and people closer together." 

The TV spot precedes a new campaign celebrating the active dogs who bring out the athlete in all of us. Pro Plan will be serving up another big announcement soon as it continues its mission of fueling dogs' active and adventurous lives.

To learn more about Purina Pro Plan, visit



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