Purina launching puppy training app

Company is partnering with the UK's ZigZag to bring tailored puppy training lessons to busy dog owners.

The pet experts at Purina are teaming up with Zigzag, the UK's number one app solely dedicated to puppy training and development, to bring tailored puppy training lessons to busy dog owners across the U.S. Zigzag puppy training programs are customized for each owner based on each dog's age, breed and environment and add to Purina's growing list of pet expert-created content, tools and technology designed to help pet owners find, feed and care for their dogs and cats.

Zigzag launched in the UK in 2021 and offers bite-sized lessons that empower pet owners to incorporate effective and relevant training and enrichment activities into their daily lives during the critical puppy stage of life. From preparing for the puppy's arrival, to learning potty training, sound habituation, lead walking and recall, Zigzag also helps teach puppies important lessons in socialization and how to respond confidently to the world around them.

"Puppyhood is a critical time of cognitive development for dogs and sets a foundation for behavior and healthy habits for the rest of a dog's life," said Alexandra Johnson, business owner for Training and Enrichment at Purina. "Puppy parents who invest their time in training early and often using an app like ZigZag can help their dogs become more well-behaved, well-adjusted and well-socialized as they grow."

Zigzag is designed by a team of experienced dog training experts and backed by leading dog training and behavior organizations. Zigzag's qualified pet behavior experts are on hand 24/7 via instant chat to answer any questions and help give your puppy the best foundation for success.

"Puppy training does not need to be such a stressful activity. We have done everything we can to create the easiest way for new pet parents to train their puppy effectively - and make it feel like a breeze," said Patrick Luke, co-founder and CEO at Zigzag. "In the third year of our Zigzag journey, I'm so excited to be taking this next step and launching in the USA with the support of Purina and its pet expertise."

The Zigzag collaboration is the latest way Purina, the pet care leader in the U.S., is leveraging its expertise to help enrich the lives of pets and the people who love them. Purina owns and operates Petfinder, the largest online, searchable database of animals who need homes and recently launched myPurina, an app that offers personalized recommendations and exclusive content from Purina pet experts. In addition to offering some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats, Purina also recently introduced the Petivity Smart Litter Box Monitor system that transforms data about a cat's weight and litter box activity into meaningful insights about their well-being.

Zigzag, powered by Purina, is available to download in the App Store and Google Play Store, with various subscription options and a free trial period before committing.


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