Purina Pro Plan launches campaign

The company features a docuseries showcasing the role dogs play in their lives.

Purina Pro Plan, a leader in pet nutrition, has teamed up with world champion swimmer Michael Phelps and a group of elite athletes to launch "Fueled By," a compelling docuseries that highlights the athletes' dedication to their sports and the critical role nutrition plays in maintaining their active lifestyles with their dogs.

About the Docuseries: "Fueled By" offers an exclusive look into the lives of Michael Phelps, gymnast Olivia Dunne, track star Lolo Jones, and sportscaster Erin Andrews, along with their dogs. The series emphasizes the significant role each athlete's dog plays in their routines and illustrates how the optimal nutrition provided by Pro Plan keeps their dogs performing at their best, mirroring their owners' athletic regimens.

Michael Phelps on Pro Plan Sport: "There are a lot of dog foods out there, but Pro Plan Sport is specifically formulated for active dogs like my Great Dane Onyx," said Phelps. "As an athlete, I know the role nutrition plays in performance... things like the right protein-to-fat ratios to build lean muscles, and amino acids to help with recovery. That's what I get when I feed Onyx Pro Plan Sport."

Supporting Athletes for Animals: For every view of the "Fueled By" docuseries on proplansport.com between July 1 and October 31, 2024, Pro Plan will donate $1 (up to $150,000) to Athletes for Animals, a nonprofit organization dedicated to protecting homeless pets.

'Fueled by Pro Plan' Sweepstakes: Dog owners are invited to join the team and showcase how their dogs are Fueled By Pro Plan for a chance to win Pro Plan team gear. To enter, owners can post a picture or video (no more than 30 seconds) on Instagram of their dog with a bag or can of Purina Pro Plan, using the hashtags #FueledBy and #sweepstakes, and tagging Pro Plan. Alternatively, owners can submit a completed mail-in entry form available on proplansport.com. Full rules are available on the website.

Pro Plan Sport Nutrition: "Each day, I strive to be the best version of myself," Phelps added. "The fuel that's going into my body gives me the best chance to achieve that, and I want that for Onyx as well. With Purina Pro Plan, I know I'm giving her the nutrition she needs to be her best, so she can continue to run, play, and swim with me and my family for years to come."

Pro Plan Sport provides fine-tuned nutrition to support active dogs and canine athletes with the strength and stamina needed for a lifetime of adventure. It offers formulas for all life stages, including Puppy, Adult and Senior.

Watch the Docuseries: To watch the "Fueled By" docuseries and learn more about Purina Pro Plan, visit proplansport.com.

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