News & Newsletters: Page 714

National Animal Supplement Council updates Corporate Partner Seal

The National Animal Supplement Council has completed its campaign to improve the brand of the NASC Quality Seal, which included an updated image and new NASC Corporate Partner Seal to be used by approved third-party suppliers. NASC’s Quality Seal program ensures that companies displaying the seal have passed a facility audit, have a written quality control manual, utilize an adverse event reporting system, and follow proper label guidelines including warnings and caution statements suggested by regulatory agencies.

Biorigin to expand Brazil feed ingredients plant

Biorigin, Brazilian producer of natural ingredients for foods and animal feeds, began expansion of its unit located in Quatá, Brazil, aiming at doubling its production capacity in 2014. The US$120 million investment to expand the plant includes plans for the Fermentation, Pure Culture, Autolysis and Drying sectors.

Startup dog food company looks to enter national petfood market

A new startup petfood company, TurboPup, is hoping to make petfood more convenient for people who take their dogs out travelling with them and people on-the-go. Kristina Guerrero and Brandon Sylvester started the petfood company after having trouble packing enough dog food for their dog when they took it along with them on skiing and camping trips.

Merrick Pet Care, Dogington Post host responsible dog owner seminars in June

As part of an initiative to educate pet parents on how to have healthy, happy dogs and promote the importance of responsible dog parenting, The Dogington Post and Merrick Pet Care have teamed up to create "Merrick Pet Care's Dogington University," a series of eight live seminars presented by top animal health experts throughout June. As part of the event, veterinarians and experts from around the country will give one-hour, live presentations to the readers and fans of the site.

Pet owners can help shelters with purchase from new dog treat company

Be Pawsitive, a new dog treat company, recently launched with a "Buy One, Give One" philosophy that offers a way for pet owners to give back to their dog while also helping shelter dogs. Consumers can purchase the company's monthly organic treat boxes, and for each box purchased, Be Pawsitive donates another box of the treats to an animal shelter or rescue organization.

Consumer call for pet retailers to post petfood, treat recall warning signs

After a number of voluntary recalls of chicken jerky pet treats made in China, pet owners are asking retailers for accountability in warning consumers of products recalled or thought to be potentially harmful by the Food and Drug Administration. As part of the 2011 Food Safety Modernization Act, retailers are required to display visible warning signs at their registers when FDA identifies a "reportable food" for people or animals that could "cause serious, adverse health consequences or death."

Market Trends and Reports

Mars Petcare focuses on pet health, nutrition in new marketing campaign

Mars Petcare is making health and nutrition a priority for its Pedigree, Whiskas, Cesar and Sheba petfood brands to focus more on the emotional connection people feel with their pets. The petfood maker is hoping the plan will lead to advertising that sets the brands apart from traditional petfood marketing campaigns and compete more directly with P&G's Iams brand.

Kendall Packaging begins 56,000-square-foot packaging facility expansion

Kendall Packaging broke ground on a 56,000-square-foot expansion to its Jefferson, Wisconsin, USA, packaging facility on April 26. The expansion will double the plant's production and storage capacity and create 36 to 48 new jobs.

German petfood company Vitakraft in talks with potential investors

German-based petfood company Vitakraft-Werke is currently holding talks with potential partners and investors over a stake in the company or other forms of cooperation, according to a report. Dieter Meyer, head of advertising and PR, confirmed rumors that began at Zoomark International in Bologna and at various industry events regarding the possible involvement of an investor in Vitakraft.

Petfood safety, recalls concerns for consumers, petMD survey finds

A recent petMD survey on petfood recalls showed that a majority of pet owners have concerns about petfood safety. According to the survey, 86 percent respondents said that strict quality-control measures are important to them; however, only 15 percent said they know whether or not the manufacturer of their pet’s food practices strict procedures.

PetSafe names 15 US cities as finalists in 'Bark for Your Park' contest

PetSafe announced 15 cities across the US that will move on to compete as finalists in the "Bark for Your Park" contest with a chance to win US$100,000 or US$25,000 to build a local dog park. For the third year in a row, pet lovers across the US demonstrated their desire for off-leash dog parks in their communities, nominating 1,130 cities to compete to win a share of US$200,000 in funding for local dog parks through the PetSafe contest.

Milo's Kitchen awarded for home-style dog treats by Nielsen

Petfood maker Del Monte's Milo's Kitchen brand was recently awarded for its home-style dog treats as one of 14 Breakthrough Innovation Winners for 2013 by Nielsen. Nielsen conducted an analysis of more than 3,400 new consumer product introductions in the US during 2011 to determine which products demonstrated breakthrough results, satisfying three requirements:

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