Natural/Organic Pet Food: Page 28

Merrick Pet Care launches dog food advertising campaign

Natural petfood manufacturer Merrick Pet Care has launched its “Best Dog Ever Deserves the Best Food Ever” advertising campaign with Austin, Texas-based agency McGarrah Jessee. The new campaign for the company’s all-natural Merrick brand dog food marks the most substantial marketing investment in its 25+ year history and comes at a time when the brand is experiencing double-digit growth in the expanding natural, premium petfood category, according to the company.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Pet Food Market

DOG for DOG wins 'Best in Show' at Global Pet Expo 2014

DOG for DOG received the 2014 Global Pet Expo's top award, "Best in Show," in Global's New Product Showcase for dogs. The company celebrated the launch of its new DOGSFOOD all-natural premium kibble at the show.

Pet Food Market

WellPet launches superfood, protein-focused products at Global Pet Expo 2014

WellPet, the makers of natural pet food brands Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select, has its focus on two new petfood trends for 2014: superfoods and unique protein pairings. From nutrient-packed superfood ingredients such as kale, pomegranates and sweet potatoes to high-protein recipes featuring multiple protein pairings like turkey & duck and tilapia & ahi tuna, WellPet provides gourmet, natural petfood offerings.

Pet Food Market

Will "natural"? petfood claims ever be regulated?

When a group of petfood, feed and human food organizations announced their new GMO-related initiative, the Coalition for Safe Affordable Food, in February, nearly lost amid the news was this reason given for forming the coalition and pushing for US federal legislation on GMOs (genetically modified organisms): so the Food and Drug Administration (FDA) would define the term "natural" for its use on food and beverage products so human food and beverage companies and consumers have a consistent legal framework for food labels while informing consumer choice.

Pet Food Market

Merrick Pet Care unveils all-natural treats, expanded grain-free recipes at Global Pet Expo

Merrick Pet Care Inc. will introduce a lineup of more than 60 new all-natural food and treat recipes for dogs at the 2014 Global Pet Expo being held March 12-14, at the Orange Country Convention Center in Orlando, Fla. The products will include full lines of all-natural treats, humanized canned dog food recipes and expanded grain-free recipes, according to the company.

New Merrick products introduced at the 2014 Global Pet Expo include full lines of all-natural treats, humanized canned dog food recipes and expanded grain-free recipes.

Freshpet expands to meet demand for natural petfood

Freshpet is projecting an increase in sales, after it spent $25 million to relocate its production and distribution facility to Lehigh Valley, Pennsylvania, USA, according to a report. The company says its new location will enable it to get fresh products to a huge population base quickly.

Innova introduces Nature's Table natural, grain-free petfood

Inspired by the farm-to-table movement, Innova has announced the launch of Nature's Table, a new line of premium grain-free, natural recipes. Innova Nature's Table recipes each start with high-quality proteins like farm-raised chicken, cold water salmon or ranch-raised bison, according to the company, and include fresh fruits and vegetables like apples and carrots.

Merrick Pet Care focuses on grain-free petfood in 2014

Merrick Pet Care Inc. has its eye on the grain-free petfood market in 2014, and is planning to launch more than 60 innovations at the upcoming Global Pet Expo in order to expand its hold on the growing industry segment. The company has seen an 83% uptick in growth since launching its Real Whole Food Revolution initiative.

Market Trends and Reports

Consumer trends: buying petfood online

When asked to give buzzwords to describe trends in the petfood and treat market, many people—regardless if they are industry experts or pet parents—would answer with words found on many petfood packages: natural, organic, corn-free and human-grade. But perhaps the biggest trend is not what list of ingredients pets are getting from their owners, but where those pet owners are getting those popular niche food and treats.

Online pet retailers are more sophisticated in their web design and e-commerce, reaching their target audience via website usability, SEO, paid search and word of mouth via blogging and discussion boards.

Natural petfood pioneers

"We started this business before it was fashionable," declares Susan Weiss, founder of Ark Naturals, Natural Products for Pets. "We believed and still believe we can make a difference." Founded in 1995 - a time, according to Weiss, when the petfood industry was not interested in natural - the company has continued to steadily grow while sticking to their initial goals.

Founded in 1995â€”a time, according to Weiss, when the petfood industry was not interested in naturalâ€”Ark Naturals has continued to steadily grow while sticking to its initial goals.

Should domestic dogs really eat like wolves?

Despite their long and close association with humans, dogs remain closest genetically to the gray wolf, with whom they share over 99% of their mitochondrial DNA, according to the whitepaper, The Biologically Appropriate Food Concept and the Dietary Needs of Dogs and Cats, from Champion Pet Foods. Just like wolves, all dogs have evolved as carnivores, with anatomical features that clearly adapt them for meat-based diets.

Biologically appropriate petfood companies are formulating diets that represent a new niche meant to mirror the types of foods cats and dogs would encounter in their natural, ancestral environments.

Pet Food Market

Kriser’s petfood store opens first Texas location

Kriser’s, an all-natural petfood store, has opened its first Texas, USA, location in Houston, according to a report. Kriser’s, which offers petfood, supplies and grooming services, opened its first store in 2006 in Chicago.

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