Fera Pets' new Whole Food Vitamin is designed for a pet's general wellness with a blend of fruits, veggies and organ meats .
Fera Pets
Fera Pets featured its new vet-formulated supplements offering a blend of Eastern and Western medicinal ingredients during SuperZoo 2024 in Las Vegas.
The line-up includes the new Fera Pets Whole Food Multivitamin, alongside recently launched Postbiotics Plus, Collagen Plus and PawBiome Pet Balm.
- Whole Food Multivitamin offers continued support of a pet's general wellness with a blend of fruits, veggies and organ meats rich in nutrients designed to complement and support any pet diet.
- Collagen Plus offers the same benefits that humans experience with collagen - healthy joints, skin, and gut - while supporting strong bones and muscles.
- PawBiome Pet Balm includes a clinically studied probiotic strain to promote healthy skin. It helps to moisturize paws, noses, elbows, and skin with organic oils and elements to support pets’ skin microbiomes and barrier function.
- Postbiotics Plus delivers metabolites to help maintain a healthy intestinal tract, enhanced immunity, normal digestive function, and a healthy inflammatory response.
“Just like us, our pets deserve extra TLC for their skin, bones, gut and overall wellness,” said Dr. Michelle Dulake, veterinarian and cofounder of Fera Pets. “We’re continually striving to provide innovative, high-quality wellness products for our furry friends while moving the needle in the market."
In January 2024, General Mills has acquired Fera Pets, marking its entry into the pet supplement category.
Adapted from a press release.
