Nutrition: Page 267

Pet Food Market

Petfood sales to reach US$33 billion in 2018

Driven by increased focus on pet health and the increasing impact of the human-animal bond, US sales of petfood will rise 16% between 2015–2018 to reach US$33 billion, according to Packaged Facts in "Pet Food in the US, 11th Edition."

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Pet Food Market

Latest US petfood market data show bright spots and warning signs

Petfood manufacturers and marketers may need to rely less on premium products to drive sales, perhaps instead targeting less affluent pet owners.

Ganeden publishes product, prebiotics study in Anaerobe

Ganeden Biotech, a manufacturer and marketer of probiotics, has published its nineteenth peer-reviewed study in Anaerobe (The Official Journal of the Anaerobe Society of the Americas).

Purina offers 'just right' personalized dog food

Nestlé Purina has launched a personalized dog food product, Just Right petfood, that will allow pet owners to order food specifically tailored to their pet's needs.

Pet Food Market

Watching GMO ballot initiatives for potential impact on petfood labeling

While the debate over GMOs and GMO labeling is fraught with emotion, petfood manufacturers can use science to communicate with pet owners.

Pet Food Market

Natural petfood products continue to offer opportunity for growth and innovation

Consumer trends show increasing interest in natural petfoods and ingredients, and new product development opportunities.

Freshpet launches 'Letters' campaign to highlight fresh petfood

Freshpet, a petfood company making fresh, refrigerated dog and cat food in the US, has launched a new marketing campaign, “Letters,” featuring real pet parents, real pets and their true stories about how feeding fresh food has made a positive difference in their lives.

Market Trends and Reports

Webinar to discuss high-meat recipes and single-screw extruders

Current petfood product developments include high meat/grain-free recipes and related successes using the single-screw extruder to make commercial products.

Blue Buffalo addresses Wilbur-Ellis petfood ingredient issue

Blue Buffalo has taken to its site to address an issue with Wilbur-Ellis petfood ingredients, after the Wilbur-Ellis' Texas processing plant mislabeled some ingredients.

Pet Food Market

Expert: To improve petfood sustainability, stop negative marketing about by-products

Rendered petfood ingredients, often called by-products, are highly nutritious and palatable for pets and help the environment

Pet Food Market

New product development: Reinventing the shelf with petfood-enhancing products

"When I looked at the category of petfood toppers, I found it to be absurdly lacking in healthfulness, logic and value,"? Clear Conscience Pet founder Anthony Bennie says. "But the concept of adding a healthy gravy to petfood for a reasonable cost had great appeal for me after selling millions of bags of petfoods and still hearing from a certain percentage of pet guardians that their animals were never really enthusiastic about food, or even worse, didn't eat well regularly at all."

Could petfood enhancers be the NPD sweet spot? Or are there other consumer trends to consider more carefully?

A sea of nutrition: Ingredients from the ocean that benefit pets

From fish meal and fish oil to solar-dried seaweed, these are the novel ingredients caught fresh from the ocean and ready to be formulated into your next functional companion animal petfood or treat product.

Not only are many ingredients from the ocean full of nutritional value, but both dogs and cats tend to agree on their utter palatability!

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