Nutrition: Page 317

Market Trends and Reports

Adaptation of healthy cats to dietary fibers

Nine young adult male cats were used to determine the effects of microbial adaptation to select dietary fiber sources on changes in pH in vitro, total and hydrogen gas, short-chain fatty acid (SCFA) and branched-chain fatty acid (BCFA) production. Cats were adapted to diets containing 4% cellulose, fructooligosaccharides (FOS) or pectin for 30 days prior to fecal sampling.

NASC honors pet companies with awards for commitment to quality

National Animal Supplement Council hosted its inaugural awards dinner at its annual conference on May 12 in San Diego, California, USA. Fifteen companies and individuals were honored for going above and beyond in their commitment to quality, education and improving the standards of the animal health supplement industry.

Biomin survey finds mycotoxins present in raw materials and feed

Biomin conducted a survey on the presence of mycotoxins in raw materials and animal feed, which found that mycotoxins are, more often than not, present. Out of the more than 3,300 samples tested during the 12-month period from January to December 2010, 78% tested positive for mycotoxin presence.

Halo petfood sponsors Pets for Patriots celebration event

Pets for Patriots, an organization that connects shelter pets with service and veteran members of the US military, named Halo, Purely for Pets as the exclusive petfood sponsor of its "Be A Pet’s Hero Celebration" event. The May 25 event takes place in Washington, DC, and serves as the charity’s inaugural celebration and fundraiser in partnership with the Washington Humane Society.

Canadian petfood company launches dry dog food line with all fresh ingredients

CARNA4 Inc., a Canada-based petfood start-up, says it has created the first dry dog food to use real food ingredients that are all grown in the US and Canada, without vitamin and mineral pre-mixes or other additives. The company says its dog food is made with fresh, table-grade chicken, wild salmon, eggs, whole produce and sprouted seeds, all baked to preserve authentic flavors and nutrients.

Dr. Tim's adds three US petfood distributors

Dr. Tim’s announced it added three distributors that will sell the company's petfood to retailers throughout the United States. K& W Distribution, located in Clyde, Ohio, USA, will cover distribution in the USA states of: Ohio, Michigan, Indiana, Pennsylvania, Kentucky and West Virginia.

UK petfood company secures funding for expansion

UK-based petfood company MPM Products recently secured funding of £3m (US$4.9 million) to help the company expand its business. The company reported that its revenues have grown from £4m (US$6.5 million) to £10m (US$16.3 million) in under two years and MPM said it aims to increase the figure up to £50m (US$81.4 million) by 2014.

Natural petfood company announces success of retailer loyalty program

Nature’s Logic announced that its ongoing retailer loyalty program has so far led to over 50% growth, compared to the first quarter of 2010, for qualifying retailers. The program includes rebates and employee rewards for retailers, as well as coupons and a frequent purchase plan for pet owners.

FDA issues regulations for importing petfood ingredients

In May, the Food and Drug Administration announced two new regulations to help ensure the safety and security of foods and petfoods in the US. The rules are the first to be issued by FDA under the authorities granted by the Food Safety Modernization Act, signed into law by President Obama in January. Both rules will take effect July 3, 2011.

Palm kernel meal in UK petfood contributing to deforestation

British pets and other animals consume 10% of all palm kernel meal—a byproduct of palm oil—produced in the world, which may be contributing to the destruction of the rainforests where the oil is found. The UK imported a total of 643,400 metric tons of palm oil and 663,300 metric tons of palm kernel meal in 2009, according to "Mapping and understanding the UK palm oil supply chain," a report completed for the Department of Environment, Food and Rural Affairs.

Canidae anticipates increased international petfood orders at Zoomark

Canidae Pet Foods Inc. will attend the upcoming 2011 Zoomark International Trade Fair for Pet Supplies and Services in Italy, where the company says it anticipates an increase in international petfood orders. Canidae says that Manny Rosillo, international sales manager, will be onsite for the tradeshow at the Canidae exhibit located in the U.S. Pavilion, Hall 22, Stand 24.

Canidae Pet Foods will exhibit at Italy's 2011 Zoomark in May.

Hamlet Protein investing in new US plant

Hamlet Protein, a Denmark-based manufacturer of ingredients for the petfood and animal feed markets, is expanding to the US with a new plant in Findlay, Ohio, in early 2012. First producing products for the pig and dairy markets from the area’s large soybean crops, the plant will also soon produce petfood ingredients, said Ole Hansen, business development director, during Victam International 2011 in Cologne, Germany.

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