Nutrition: Page 318

Natural petfood company, pet advice center launched in Bahrain

Bahrain's first all-natural petfood brand, Tails, was recently launched by co-founders Ahmed Al Sharaf and Najat Tarradah, who also offer petfood delivery and animal nutrition advice. The company says it aims to provide healthy petfood, which is free of preservatives, added colors and flavors, and uses 100 percent natural ingredients consisting of fruit, vegetables, meat and fresh chicken.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

SPF launches new odor program for pleasant-smelling petfood

SPF, the palatability company, launched a new Feel Good Program that allows petfood manufacturers to create products that smell pleasing to pet owners while tasting good to pets, the company says. The program debuted at Victam Asia 2012, occurring February 15-17 in Bangkok, Thailand.

During Victam Asia 2012 in Bangkok, Thailand, a dog mascot directs visitors to the SPF stand to learn about the new Feel Good Program.

Market Trends and Reports

Potential benefits of fiber ingredients

The study compared the effects of three fiber sources on the energy and macronutrient digestibility, fermentation product formation, postprandial metabolite responses and colon histology of 24 overweight cats. The cats were fed one of four kibble diets: control (CO, 11.5% dietary fiber); beet pulp (BP, 26% dietary fiber); wheat bran (WB, 24% dietary fiber); or sugarcane fiber (SF, 28% dietary fiber).

Hungary ethanol company trains 15 employees on CPM hammermill

CPM Roskamp Champion, a supplier of grinding, pelleting and cooling process technology for the petfood industry, recently trained 15 operators from Hungary’s Pannonia Ethanol on the CPM Roskamp Champion hammermill. The training was held at Highwater Ethanol in Lamberton, Minnesota, USA, an ethanol plant that’s been using the CPM Roskamp Champion Hammermill since it began production in 2009.

CPM trained 15 employees from Pannonia Ethanol in Hungary on operating its hammermill.

Natural Pet Marketplace opens new petfood warehouse

Natural Pet Marketplace, an online store that delivers health-conscious petfood, recently opened its new 20,000-square-foot warehouse in Greeley, Colorado, USA. The online pet retailer, founded in 2011, says its new warehouse location was developed to keep up with the consistent and expected future growth in the petfood industry.

Vet cautions pet owners about feeding petfoods with novel ingredients

A recent blog from a veterinarian on PetMD, a pet health website, cautions pet owners about following a new petfood trend of feeding petfoods that contain "novel" ingredients. Dr. Jennifer Coates says petfood manufacturers have started to include "whacky ingredients" in their over-the-counter petfoods, such as buffalo or kangaroo.

Australian plums may extend petfood shelf life

Australian scientists conducted tests that found new anti-microbial substances in two common native Australian plums that could help prolong the shelf life of petfood, according to a report. Testing done by scientists from Queensland Alliance for Agriculture and Food Innovation and Queensland government revealed that when small amounts of the kakadu and Queensland Davidson plums are combined with organic acids, the plums develop promising new anti-microbial properties.

Natural/Organic Pet Food

Breaking new ground with Fromm Family Foods

Since 1904, Fromm Family Foods has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals, proudly declares the company website. In the 1930s, Fromm introduced the first canine distemper vaccine, and in 1949 it introduced the concept of premium petfood to the consumer market, claims the company.

From left to right: Richard Best (COO), Nate Cunniff, Steve Gorzek, Kathy Nieman, Tom Nieman (owner/CEO) and Bryan Nieman at the groundbreaking ceremony for the new Fromm facility.

Pet Food Ingredients

Petfood innovation: marketing vs. regulatory

While the marketing, R&D and regulatory departments within a petfood company share a common goal—to contribute to the success of the company—the respective functions of the first two departments compared to the last often appear diametrically opposed. In a competitive marketplace, the need to distinguish your products from others is a major key to success.

To stand out and appeal to consumers, petfood products need to be formulated with innovative ingredients and those innovations communicated on the packaging, while still complying with accepted regulatory precepts.

Market Trends and Reports

Auspicious start to year for petfood industry?

Rising sales plus declining costs add up to a positive direction for any business or industry. Based on news wrapping up 2011, that may be the direction for petfood this year.

Pet Food Market

Good news for the new year: lower ingredient prices?

A panel of experts convened in December 2011 predicted the price of corn and other commodity ingredients would moderate this year after record-setting price hikes last year. Though these experts are part of the poultry industry, their predictions might hold insights (and good news) for petfood manufacturers, too.

New all-natural dog food company ships petfood nationwide in US

A new petfood company, DooD, recently entered into the pet industry with its all-natural dog food shipped right to the pet owner's home. Dood petfood, a combination of the words "dog" and "food," was formed by Alireza Niroomand and brother-in-law, Andrea Carrano, after struggling with managing the stomach and health issues of their own dogs.

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