Packaging: Page 38

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Pet Food Market

Clean label rating site misleading to pet food consumers

Consumers are interested in clean pet food labels, but the deceptively named Clean Label Project doesn’t help them find or compare clean labels at all.

(Alona Step | Bigstock.com)

#tbt Ups, downs of 'Made in the USA' pet food, treats

While pet food packaging designers draw consumer attention using “Made in the USA” labeling, sometimes it can draw negative attention.

photo by Maialisa | Pixabay.com

“Made in the USA” lawsuit against WellPet dismissed

The lawsuit alleged that WellPet marketed its dog food as “Made in the USA,” although some of the vitamins and minerals came from other countries, thereby misleading consumers.

(edwardolive | BigStockPhoto)

Pet Food Market

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

(Monica Click | Bigstockphoto.com)

Pet Food Labeling

The Clean Label Project rates pet foods

A breakdown of what the project is and how it may play out in the pet food industry.

pxhidalgo | BigStockPhoto.com