Packaging: Page 37

Pet food labels: Made in the USA

Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.

(SSilver | BigStock.com)

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Pet Food Product Database

CTI high pressure processing verification

CTI-high-pressure-processing-verification

CTC International 800-PB-VF-36 splicer

Pet Food Market

Clean label rating site misleading to pet food consumers

Consumers are interested in clean pet food labels, but the deceptively named Clean Label Project doesn’t help them find or compare clean labels at all.

(Alona Step | Bigstock.com)

#tbt Ups, downs of 'Made in the USA' pet food, treats

While pet food packaging designers draw consumer attention using “Made in the USA” labeling, sometimes it can draw negative attention.

photo by Maialisa | Pixabay.com

“Made in the USA” lawsuit against WellPet dismissed

The lawsuit alleged that WellPet marketed its dog food as “Made in the USA,” although some of the vitamins and minerals came from other countries, thereby misleading consumers.

(edwardolive | BigStockPhoto)

Pet Food Market

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

(Monica Click | Bigstockphoto.com)

Pet Food Labeling

The Clean Label Project rates pet foods

A breakdown of what the project is and how it may play out in the pet food industry.

pxhidalgo | BigStockPhoto.com

Pet Food Product Database

Plastic Suppliers EarthFirst UL sealant web

EarthFirst-UL-Sealant-Film

Pet Food Product Database

PRO-DURA Premium packaging

ProAmpac-PRO-DURA-packaging

Pet Food Market

6 insights for marketing pet food to millennials

Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.

photo by Zinkevych, Bigstock.com

Pet food packaging design tips from an award-winning team

The design team at Matrix Partners won three awards for their work on Caru Pet Food, Health Extension and Nature’s Logic pet food brands’ packaging.

Health Extension Pet Care's old grain-free dog food packaging is on the left, and the new design is on the right. | Courtesy Health Extension Pet Care.

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