Packaging: Page 54

Pet Food Product Database

Concetti North America Corp. multi-bag petfood packaging line

Concetti North America, Concetti Group

Brand Insights

Rethink minerals to boost pet health and build lasting loyalty

Zinpro®

What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.

Rethink minerals to boost pet health and build lasting loyalty

Pet Food Product Database

Texwrap Packaging Systems T2011SSR side seal wrapper

ProMach Texwrap

Meat species study: Some petfoods may be mislabeled

Researchers in Chapman University’s Food Science Program have published a study focused on commercial petfoods marketed for dogs and cats to identify meat species present as well as any instances of mislabeling.

Ossid

4000 College Road

Battleboro, North Carolina 27809

Purina, Blue Buffalo continue arguments in false advertising case

Purina expands claim to include pet treats and cat litter, Blue Buffalo disputes science of product study conducted

Pet Food Market

But it’s just marketing, isn’t it?

Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superiority