Packaging: Page 55

Pet Food Market

But it’s just marketing, isn’t it?

Marketers play a huge role in petfood communication; they may cross a line when implying inferiority of other products without proving their own superiority

Presto, Mondi continue to collaborate on packaging solutions

Presto Products Company and Mondi have collaborated for 18 years to provide packaging solutions to global customers.

Pet Food Market

Petfood ad wars continue between Hill’s Pet and Blue Buffalo

The bottom line is whether pet owners keep buying the petfoods these companies put on retail shelves

'Human food grade' to stay on petfood labels

'Human food grade' to stay on petfood labels

Pet Food Packaging

Hayssen Sandiacre Merlin Blu flow wrapper

Pet Food Packaging

Nercon Engineering & Manufacturing Inc. Rapid-Rail

Pet Food Product Database

RPC Superfos LongLife plastic petfood packaging

Pet Food Product Database

Harpak-ULMA Packaging Darfresh on Tray skin packaging technology

Pet Food Product Database

National Bulk Equipment Inc. bulk container dumper

National Bulk Equipment Inc

Pet Food Regulations

Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.

Pet Food Market

Review board recommends Blue Buffalo modify advertising

A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

Pet Food Market

Is petfood packaging and branding ripe for innovation and fun?

The natural petfood category has become very “me too” in its packaging and branding. Does it need an injection of humor and innovation?

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