Market Trends and Reports: Page 188

Pet Food Market
What do pet owners think of the pet food industry? (Part 2)
Consumer perceptions of scientific claims about pet food: Trust, skepticism and the role of vets
Pet owners do believe scientific research can shed light on pet nutrition, but that trust is not unshakable. | stokkete.Fotolia.com
Pet Food Market
Could Blockchain revolutionize the pet food industry?
Blockchain provides proof of pet food ingredient claims and quality by essentially telling a brand’s story in a more credible way.
Leowolfert, Dreamstime.com
Pet Food Market
What’s driving global pet food market growth?
The global pet food market continues to grow, with developing markets making great strides while more mature markets show much slower growth.
David Porras, Fotolia.com and anueing, Fotolia.com
Pet Food Market
How to succeed in pet food brand-celebrity partnerships
Getting into the right mindset and being prepared to navigate the world of athletes or celebrities are vital to ensure the best partnership possible, according to Nulo CEO Michael Landa.
Specialty pet food company Nulo is well familiar with pet food-athlete partnerships. | Photo courtesy Nulo
Pet Food Market
Why more pet food brands are partnering with celebrities
Pet food companies and other pet-related businesses find success in partnering with athletes and celebrities to get the word out about animals.
Making the right partnership with an athlete or celebrity can expand a pet food company’s ability to make a difference in their community, as well as get the word out about their brand. | fmarsican.Fotolia.com
Pet Food Market
North American pet ownership demographics shifting
In North America, millennials now account for 35 percent of all pet owners, and the Latino community is growing in pet ownership.
Photo by John Roman Images | Bigstock.com
Pet Food News
Raw pet food sales growing despite health warnings
Pet food industry executives, analysts and scientists shared their insights into the raw pet food market in 2018.
(Yastremska | BigStock.com)
Pet Food Market
Infographic: Top US pet food export markets in 2017
From 2011 to 2015, US pet food exports experienced a downward trend.
image created with Piktochart
Pet Food Market
Blue Buffalo profits up US$124 million in 2017
The Tax Cuts and Jobs Act of 2017 increased Blue Buffalo’s net income FY2017 by US$5.4 million.
Photo by shymar27, Bigstock.com
Pet Food Market
Next wave of pet food: Reaching consumers directly online
Marketing and even selling pet food directly to consumers online may be the next step in the evolution of e-commerce and how brands connect with consumers.
(E.W.; Bigstock.com)
Market Trends and Reports
3 tips for pet food brands facing a social media crisis
Social media also allows the rapid spread of news and rumors which can escalate into a crisis or exacerbate an existing one.
(HD_Premium_shots | BigStock.com)
Pet Food Market
Ecuador fish company builds pet food production facility
Eurofish has invested US$4 million into a pet food facility. The plant will become operational later this year.
Photo by FSerega, Bigstock.com
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