Market Trends and Reports: Page 275

Pet Food Market

Industry newcomer launches with a US-first in petfood packaging

As of press time, Adrian and Pamela Pettyan, co-owners and founders of Caru Pet Food, were on the cusp of their big brand launch at Global Pet Expo in March 2014. "We are encouraged by the responses we have received from consumers to date about both our delicious (as per the dogs, of course) dog food and the unique packaging," says Adrian. "Consumers have told us that their dogs find our food irresistible to eat and they love the ease at which they can store and serve the food, owing to the uniqueness of Tetra Pak containers."

'We went into this business because we have a passion for creating meaningful, differentiated products that improve the health and happiness of dogs and cats,' say the company founders.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Food Market

Small pet petfood market growing slowly but steadily

In 2013, US pet owners boasted 116 million fish, birds, small animals and reptiles, according to the 2013 Packaged Facts report, Pet Populations and Pet Owner Trends in the US: Fish, Birds, Reptiles and Small Animals. Fish tanks could be found in 7.2 million homes and bird cages in 4.6 million households. Reptiles lived in 1.8 million US homes, and 2.5 million adults had pet rabbits. Given those numbers, it's clear that the small pet segment has a solid role to play in the overall petfood industry.

Oxbow Supplements 1404 Pe Tsmall

Pet Food Market

Friskies Seafood Sensations shrimp-flavored cat food

Nestle Purina PetCare

Pet Food Market

Friskies, Grumpy Cat launch Seafood Sensations cat food

Friskies, with the help of "official spokescat" Grumpy Cat (AKA Tardar Sauce), has launched the company's Seafood Sensations line with new shrimp flavor during an event at SXSW in Austin, Texas. As part of the product launch, Friskies (a subsidiary of pet food-maker Purina) agreed to donate a minimum of 25,000 meals to Austin-area shelter cats.

Pet Food Market

Will "natural"? petfood claims ever be regulated?

When a group of petfood, feed and human food organizations announced their new GMO-related initiative, the Coalition for Safe Affordable Food, in February, nearly lost amid the news was this reason given for forming the coalition and pushing for US federal legislation on GMOs (genetically modified organisms): so the Food and Drug Administration (FDA) would define the term "natural" for its use on food and beverage products so human food and beverage companies and consumers have a consistent legal framework for food labels while informing consumer choice.

Pet Food Market

Merrick Pet Care unveils all-natural treats, expanded grain-free recipes at Global Pet Expo

Merrick Pet Care Inc. will introduce a lineup of more than 60 new all-natural food and treat recipes for dogs at the 2014 Global Pet Expo being held March 12-14, at the Orange Country Convention Center in Orlando, Fla. The products will include full lines of all-natural treats, humanized canned dog food recipes and expanded grain-free recipes, according to the company.

New Merrick products introduced at the 2014 Global Pet Expo include full lines of all-natural treats, humanized canned dog food recipes and expanded grain-free recipes.

Market Trends and Reports

Scout & Zoe's allergy-free pet treats

Market Trends and Reports

Innova Nature’s Table grain free dog and cat foods and treats

Natures Menu organizes debate on raw petfood diet

Natural petfood company Natures Menu organized an independent seminar-led debate on raw feeding cats and dogs on February 20, 2014. Students of Liverpool University Veterinary Society (LUVS) attended the debate.

New US FDA program aims to standardize inspections for petfood, animal feed

A new federal program aims to standardize inspection procedures for petfood and farm animal feed produced in the US, making them safer, according to the US Food and Drug Administration. The Animal Feed Regulatory Program Standards comprise a series of voluntary standards for inspections by state and other regulatory programs that oversee the production of petfood and feed for farm animals such as cattle, chickens and pigs.

Merrick Pet Care focuses on grain-free petfood in 2014

Merrick Pet Care Inc. has its eye on the grain-free petfood market in 2014, and is planning to launch more than 60 innovations at the upcoming Global Pet Expo in order to expand its hold on the growing industry segment. The company has seen an 83% uptick in growth since launching its Real Whole Food Revolution initiative.

Food and Drug Administration offers video on safe petfood handling

The US Food and Drug Administration (FDA) has published a video on the safe handling of petfood and treats, called "Pet Food and Treats in Your Home." In the YouTube video, Dr. April Hodges, a nutritional scientist at the FDA, explains the most common dangers of various contaminants, such as Salmonella, that may be found in petfood.

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