Market Trends and Reports: Page 291

Market Trends and Reports

SavvyBeast Treats LLC lamb-flavored DogStars dog treats

Pet Food Market

Indulgent petfood trends may not be healthy long term

A UK chef creates a "luxury" cat food consisting of roasted duck, lobster roll, Beluga caviar and beetroot jellies, and costing £24.99 (US$37.98). In the US, dog food trucks purveying "dog-friendly" ice cream and cookies are growing in popularity, to the point where some companies are seeking to franchise their concepts.

Pet Food Market

Petfood markets on the rise

With nearly US$21 billion in sales last year, the US is not in danger of losing its ranking as the largest petfood market in the world anytime soon. (The new number two, Brazil, fell just short of US$6 billion in 2012.) And US petfood sales will continue to grow at 4% to 5% a year, according to Packaged Facts—a rate most consumer goods industries would love to have.

Regional Petfood Sales 1308 Pe Tedit1

Luxury cat food sells out in one hour in UK

A luxury cat food in the UK reportedly sold out within one hour of being sold for the first time recently. The "wold's most luxurious cat food" was created by Simon Rimmer, a celebrity chef, and is a nutritionally balanced dish that is enough to feed a cat for one day.

New report on the US petfood market offered online

MarketResearchReports.Biz has added a new report, Pet Food Market-US-March 2013, to its online database. According to the American Veterinary Medical Association, pet ownership has declined since 2006.

New dog treats made from nutria of Louisiana, USA, wetlands

One pet owner has developed a new type of pet treats made from nutria from Louisiana, USA. Hansel Harlan began experimenting with new recipes when his dogs developed allergies, and he says he heard about the benefits of nutria meat and destruction the animals were causing to the wetlands of Louisiana.

Pet owner asks for warning labels on petfood packaging after dog suffocates

A pet owner in Canada is hoping to raise awareness about petfood packaging dangers after her Yellow Lab suffocated after getting his head stuck in a petfood bag, according to a report. Natalie Burnell took one of her dogs for a walk, while leaving her other dog, Bison, at home in the basement.

Market Trends and Reports

Evanger's searches for pet photos for 2014 calendar

Evanger’s Dog & Cat Food Company is looking for new pet photos to feature in its nationwide pets calendar. Each winner selected as a "Cover" pet, "Holiday Feature" pet and/or "Pet of the month" will receive a prize package of Evanger's petfood and treats.

Market Trends and Reports

Friskies cat food brand calls for entries to video contest

Cat food brand Friskies is calling for video entries to "The Friskies" contest for the chance to win a US$5,000 cash prize and a custom-made, gold-plated statue. Cat owners can upload a video up to two minutes long to www.TheFriskies.com that captures their cat's funniest or most adventurous moment through July 15.

Nutrition trends: Allergen-free petfoods and alternative ingredients

Surprisingly, dogs and cats aren’t naturally allergic to most of the ingredients usually listed on labels with a ‘Free’ right behind them or a bold, red ‘No’ in front. Beef, dairy, chicken, corn, wheat, soy and yeast are simply the ingredients most commonly used in petfood recipes and, therefore, the most likely to be fingered first since they are the foods companion animals are most frequently exposed to at the bottom of their bowl.

Whether a pet has ingredient intolerance, allergic reaction or just a finicky stomach, plenty of petfood and treat manufacturers offer products made to get animals feeling better.

Filling empty petfood bowls with relief

When disaster strikes, our family and friends are often what help us make it through the tough times. Most pet owners include their beloved dogs and cats in this important network of support, but what happens when they need help feeding, sheltering or simply keeping their pets when a catastrophe has left them without a roof over their head? Recently, some petfood companies have been teaming up with charitable organizations or starting networks of their own to lend a helping paw to pet parents who find themselves in need.

The simple act of donating petfood not only saves companion animals' lives, but it also keeps families together when they've already lost so much.

Market Trends and Reports

Mars Petcare focuses on pet health, nutrition in new marketing campaign

Mars Petcare is making health and nutrition a priority for its Pedigree, Whiskas, Cesar and Sheba petfood brands to focus more on the emotional connection people feel with their pets. The petfood maker is hoping the plan will lead to advertising that sets the brands apart from traditional petfood marketing campaigns and compete more directly with P&G's Iams brand.

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