Market Trends and Reports: Page 307

Market Trends and Reports

The Bear & The Rat Cool Treats for Dogs

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

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Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Market Trends and Reports

Raw dog food company K9 Natural adds new cat food

New Zealand-based raw petfood company K9 Natural recently added a new cat food to its offerings as the company's sales of its raw dog food continue to increase, says a recent article. Founded in April 2006 by former British police dog handler Geoff Bowers and dog breeder Bruce Mayhew, was named in 2011 to the Deloitte Fast 50 ranking as the country's fastest-growing manufacturer and has increased turnover by 300 percent for the past four years to nearly US$10 million.

Market Trends and Reports

Pet supply chain caters to nutrition-conscious pet owners

Brad Kriser, owner of Feeding Pets for Life LLC, says he’s trying to attract pet owners to his pet supply chain by providing pet nutrition-conscious customers with a wide variety of all-natural, organic and human-grade petfoods and pet treats. Based in Chicago, Illinois, USA, and Los Angeles, California, USA, the stores feature an assortment of brands of natural dog and cat food, as well as upscale pet toys and clothing and unique items like bison-tendon treats and duck-feet snacks.

Market Trends and Reports

Hill’s Pet Nutrition updates thyroid health petfood guidelines

Hill’s Pet Nutrition released an updated set of guidelines and algorithms for veterinarians managing a pet’s hyperthyroid conditions with its Prescription Diet y/d Feline Thyroid Health petfood. Prescription Diet y/d Feline must be the only food eaten by the feline patient, Hill’s says, because consuming any other food or treats will decrease or prevent the cat food’s beneficial effects.

Market Trends and Reports

Expert discusses importance of a high-quality petfood diet

Petfood expert Sarah Linehan, of The Pet Experience, discussed the importance of providing quality petfood diet and how it can help maintain a pet’s health in a recent article. She says that although there are many different pet supplies that pet owners need to purchase, a high-quality petfood is the most important.

Market Trends and Reports

Hill's Pet Nutrition, PetMD to launch online cat nutrition tool

Hill's Pet Nutrition is partnering with PetMD for MyBowl for cats, an interactive tool that shows the proper proportions and specific benefits of essential nutrients that cats need. Launching April 2, MyBowl for cats will be available as part of PetMD's Cat Nutrition Center that offers a variety of educational resources for pet owners.

Interzoo 2012’s 1,500 exhibitors to cover all pet industry segments

Show organizers of Interzoo 2012 say they expect more than 1,500 pet product manufacturers distributers and retailers from more than 53 countries will present their latest products for all segments of the pet industry at the show, taking place May 17-20, in Nuremberg, Germany. Out of all exhibitors, 46 percent are expected to exhibit products for the dog and cat segments of the pet industry, while 20 percent of exhibitors are expected to represent the aquaria segment and another 20 percent will represent the small animal and rodent segment.

Global Pet Expo 2012 sets records in attendance, exhibitors

The Global Pet Expo 2012 saw record-breaking buyer and media attendance and total pet product exhibitor booths sold, say sponsors American Pet Products Association and Pet Industry Distributers Association. The 2012 show, held in Orlando, Florida, USA, February 29-March 2, featured 5,011 buyers in attendance, more than 3,000 new pet product launches, 896 exhibitors and 2,487 booths sold – the highest post-show numbers reported in Global Pet Expo’s eight-year history.

The 2012 Global Pet Expo saw a record number of attendees with more than 5,000 buyers.

Pet Food Market

Taking the claim 'human grade' literally

It's not uncommon for media and others to see certain marketing terms and trends with petfood -- such as humanization -- and interpret them literally. Yet recently, BloombergBusinessweek took the concept to a whole new level.

Market Trends and Reports

Ma Snax Patriotic Cookie Collection

Market Trends and Reports

Del Monte launches new Meow Mix cat food, relaunches jingle

Petfood manufacturer Del Monte Foods is bringing back its "Meow Mix" brand cat food jingle after 16 years to celebrate the launch of its new Meow Mix Tenders Centers cat food. Along with the launch of the new cat food and relaunch of the jingle, Meow Mix commissioned a study of US cat owners and their cats.

Market Trends and Reports

Cat food maker Friskies releases iPad app for cats, owners

Cat food maker Friskies recently released what it says is the first iPad app that lets cats and pet owners compete against each other. The "You vs. Cat" app is an arcade-style game in which the pet owner tries to shoot petfood into a goal box before the cat can stop the food with its paw.

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