Market Trends and Reports: Page 308

Pet Food Market

Get your new product development questions answered

Everything you've ever wanted to know about new product development but were afraid (or didn't know whom) to ask ... That's what you'll find at Petfood Workshop: New Product Development, April 4-5 at the Renaissance Schaumburg near Chicago, Illinois, USA.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Pet Food Processing

GA Pet Food Partners invests in sustainable petfood manufacturing

GA Pet Food Partners, a UK superpremium private label dry petfood manufacturer, recently invested millions in the construction of a new environmental management facility as part of its 10-year sustainability plan to produce petfood using more environmentally friendly and sustainable methods. GA's facility sits on 27 hectacres of land that features water treatment works, three biofilters and the ability to clean and recycle all air and water on site. The company also has an on-site packaging recycling plant that separates paper, cardboard and plastics to reduce landfill waste.

GA Pet Food Partners' recently invested in construction of a new environmental management facility on 27 hectacres of land in the UK.

Market Trends and Reports

How To: Boost sales by promoting the benefits of pet ownership

According to David Lummis, senior pet market analyst for Packaged Facts, in his presentation U.S. Pet Food Market Update, 2011: Marketing the Benefits of Pet Ownership, pet parents are different shoppers than they were after the 2007 recalls and the 2008 global recession. This "new normal" shopper is more likely to switch brands, channels and stores, so now it's more important than ever to emphasize the benefits of not only your petfood or treat product, but the ownership of pets in general.

It is important to show pet parents that better ingredients mean a better quality of life for their companions, that feeding their pets your product can strengthen their emotional bond with their animals and that bond helps support their own health and wellness.

Market Trends and Reports

Therapeutic petfood diets aid in managing pet health condititions

New research has led petfood manufacturers to develop therapeutic diets that are created specifically to manage many different medical conditions, such as pet obesity or allergies, says a recent article from veterinarypracticenews.com. Typically discussed when a pet's lifestage changes, from puppy to adult to senior, or when the pet develops a specific medical condition, veterinarians say pet nutrition is now being more regularly incorporated into check-up visits as nutrition becomes increasingly important as a form of preventative pet care.

Iams petfood brand offers new senior cat, dog diets

P&G Pet Care's Iams petfood brand introduced a new line of Senior Plus diets, specifically designed for dogs and cats over age 11. Senior Plus diets are available in Iams' ProActive Health and Premium Protection formulas for cats and small to medium breed dogs over age 11, and ProActive Health for large breed dogs age 9 and older.

Market Trends and Reports

Vitakraft Sunseed Inc. bird treats

Study finds decline in vet visits among pet owners in recession

A survey of 1,200 dog and cat owners by the Pert Group and Brakke Consulting found veterinarians continue to be key in influencing pet product purchases and are the primary retail channel for items like medications and prescription petfood diets, yet pet owners are visiting the veterinarian less thanks to the recession. The survey, conducted in November 2011, found that 77 percent of respondents reported taking their pet to the veterinarian, down 20 percent from 88 percent in 2007, the first year the survey was conducted.

Purina launches small animal treats in PetSmart stores

Petfood maker Purina recently launched two new lines of food and treats for small animals, available in US PetSmart stores. The new products, Purina Garden Recipe and Purina Small Animals, are specially formulated diets for gerbils, hamsters, guinea pigs, rabbits, rats and mice, Purina says, made from ingredients like seeds, nuts, vegetables and fruits.

Online petfood retailers growing popular among American pet owners

With 232.1 million Americans having Internet access at home or at the office, according to Forrester Research, a growing number of online petfood and pet product retailers are popping up in hopes of finding more success among pet owners, according to an article on WSJ.com. Online pet supply retailers like PetFlow.com, MrChewy.com and Wag.com are among those that have emerged in recent years thanks to changes in Internet commerce, online pet retailers say, as well as reduced marketing costs and consumers' desires for convenience.

Petfood Forum Asia draws record attendance in Thailand

On February 16, more than 135 petfood professionals from 15 countries attended Petfood Forum Asia 2012, co-located with agrifeed show Victam Asia, at the Bangkok International Trade & Exhibition Centre in Bangkok, Thailand. Petfood companies in attendance included Royal Canin, Mars Petcare, Procter & Gamble, Del Monte, Unicharm, Perfect Companion, Nippon Pet Food, Betagro, Total Alimentos and more.

Market Trends and Reports

Effects of a urolith prevention diet in cats

This study evaluated urine concentrations of glycosaminoglycans, Tamm-Horsfall glycoprotein and nephrocalcin in 10 cats fed a diet formulated to prevent calcium oxalate uroliths. In a previous study, the cats were sequentially fed two diets: the one each cat was consuming prior to urolith detection and a diet formulated to prevent calcium oxalate uroliths.

Mexico Pet Expo launches online registration

Organizers of Mexico Pet Expo Show & Conference launched a new website for exhibitors and visitors that allows those interested in attending the pet products tradeshow to register online. Mexico Pet Expo, taking place June 27-29, in Guadalajara, Mexico, will co-locate for 2012 with the Mexico Forum on Pet Food, hosted by La Asociacion Mexicana de Productores de Alimentos, AC.

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