Market Trends and Reports: Page 309

Freshpet introduces new ready-to-bake cookies for dogs

Fresh, refrigerated petfood company Freshpet introduced a new line of ready-to-bake cookies for dogs, available in the petfood aisle refrigerator at grocery stores and pet specialty retailers. Freshpet says Ready to Bake Cookies are made from scratch, are 100 percent natural, and are made of ingredients such as crunchy peanut butter, whole oats and dried cranberries.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

LM Farms introduces new dog, cat treats line, petfood sprinkle

LM Farms, a maker of bird food and small animal food, introduced a new nutritional supplement sprinkle for petfood as well as a line of pet biscuits and treats for dogs and cats. LM Farms Nutrition Boosters is a sprinkle for dog and cat food, which the company says provides an essential balance of nutrients, including omega fatty acids, probiotics and prebiotics, and contains farm-sourced natural ingredients like flaxseed and sunflower seed.

Market Trends and Reports

Lincolnbark Doggie, Kitty Sprinkles

Preventive cat food diets become more available over the counter

In recent years, petfood manufacturers have began creating more over-the-counter preventive petfood diets that help cat owners manage their cat's special health condition, says a recent article in Pet Product News International. Previously, petfoods to manage cat health issues, such as allergies, urinary problems, hairballs and diabetes, were only available from a veterinarian, but petfood retailers are now offering special cat diets from grain-free to novel protein-sourced formulas, all without a prescription.

Market Trends and Reports

Dogswell LLC fish jerky

Pet Food Market

Social network membership numbers for the top 14

Keeping our finger on the social media pulse can be an overwhelming, but necessary, task. Here The Realtime Report gathers social network member information for us from a variety of sources and presents a snapshot of user numbers for each network.

Market Trends and Reports

Nutri-Vet LLC Hide ‘ems treats

Pet industry grows by engaging in digital marketing, social media

The Internet has not only helped the pet industry grow online among consumers looking for pet-related news and entertainment, but also has provided new marketing channels for petfood and pet product retailers. A recent article, "[Four] Ways the Pet Industry has Gone Digitial," says one way the pet industry has been following digital trends is in it its adoption of subscription models.

Dogtrekker.com releases new study on dog-friendly travel

A study by DogTrekker.com, an online resource for dog-friendly travel, found that eight out of 10 people who bring their dogs with them when traveling say that a hotel's policies and amenities are important when selecting accommodations. According to Dave Kendrick, co-founder of DogTrekker.com, more than 40 percent of people said it was difficult to find dog-friendly accommodations, a third of people said their dog's safety was a concern in traveling with them, and more than 30 percent said it was difficult to find dog-friendly activities.

SPF launches new odor program for pleasant-smelling petfood

SPF, the palatability company, launched a new Feel Good Program that allows petfood manufacturers to create products that smell pleasing to pet owners while tasting good to pets, the company says. The program debuted at Victam Asia 2012, occurring February 15-17 in Bangkok, Thailand.

During Victam Asia 2012 in Bangkok, Thailand, a dog mascot directs visitors to the SPF stand to learn about the new Feel Good Program.

Global Pet Expo to break records for 2012 pet products show

Global Pet Expo 2012, the annual pet products trade show presented by the American Pet Products Association and the Pet Industry Distributors Association, is set to break all previous show size records, with the highest number of booths sold to a record number of exhibitors, according to Andrew Darmohraj, senior vice president of the American Pet Products Association.

Survey of vets finds 54 percent of American pets are overweight

A new survey of veterinarians, conducted by the Association for Pet Obesity Prevention, found that 54 percent of pets in America are overweight or obese. The survey found that 53 percent of adult dogs and 55 percent of adult cats are considered to be overweight or obese by veterinarians - a total of 88.4 million pets.

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