Pet Food Market: Page 544

Market Trends and Reports
Family Owned Spot Farms functional jerky dog treats
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Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Pet Food Market
Essential luxury: European superpremium petfood poised for success
Essential Foods expanded their petfood line just this year with the introduction of The Jaguar, the brand’s take on an 80% protein-based combined cat and kitten food. According to Christian Degner-Elsner, company founder and CEO, the cat food has been received very well, primarily by their dog-enthusiast fan base who also have cats in the household.
Christian Degner-Elsner, CEO and founder of Essential Foods, says the task the company has given themselves is to create an emotional involvement and attachment for consumers (and their pets) to the company's brand.
Market Trends and Reports
Controlling pet odor through petfood nutrition
Research is constantly being conducted to determine the best ways to balance pet health and wellness and consumer desire to keep their furry friends from smelling up their homes.
True Treats No Fart 1412 Pe Todor
Pet Food Market
Freshpet raises US$156 million in initial public offering
Freshpet Inc., a US-based maker of premium petfood for cats and dogs, raised about US$156 million in its initial public offering after its IPO was priced at US$15 per share, above the expected price range of US$12–$14.
Pet Food News
Morris Animal Foundation undertakes Golden Retriever Lifetime Study
Morris Animal Foundation’s Golden Retriever Lifetime Study is the largest and longest effort ever undertaken to improve the health of dogs, according to the group.
Market Trends and Reports
Find petfood’s ‘moisture sweet spot’
Register at https://www1.gotomeeting.com/register/149511489?linknumber=website to attend the webinar, “Update on Using Water Activity to Manage Safety and Quality in Petfood,” which will be held Tuesday, December 9, 2014, at 10 a.m. CST. This webinar is sponsored by Decagon and presented by WATT Global Media.
Pet Food News
Miranda Lambert, Pedigree partner to support pet adoption
On Nov. 3, 2014, country singer Miranda Lambert joined Pedigree at the company's Pet Adoption Suite to help support the adoption of shelter dogs.
Pedigree Miranda Lambert 1411 Pe Tnews
Pet Food Market
Petfood sales to reach US$33 billion in 2018
Driven by increased focus on pet health and the increasing impact of the human-animal bond, US sales of petfood will rise 16% between 2015–2018 to reach US$33 billion, according to Packaged Facts in "Pet Food in the US, 11th Edition."
Pet Food News
Mars Petcare, WikiVet partner to improve online veterinary encyclopedia
WikiVet and Mars Petcare have announced a collaboration that aims to improve the quality and reach of reference materials freely available online to veterinary students, practicing veterinarians and vet nurses through WikiVet’s veterinary encyclopedia.
Pet Food Market
Latest US petfood market data show bright spots and warning signs
Petfood manufacturers and marketers may need to rely less on premium products to drive sales, perhaps instead targeting less affluent pet owners.
Pet Food News
Freshpet announces #FreshDance pet challenge
Freshpet, a company that makes fresh, refrigerated dog and cat food, has announced the #FreshDance Challenge, asking pet parents to show their and their pets’ dance moves before, during or after any meal.
Pet Food Market
Caru Pet Foods donates petfood to Chicago animal rescues
Caru Pet Foods has donated 5,700 pounds of the company's Natural Stews petfood to six Chicagoland rescues and animal care facilities.
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