Pet Food Market: Page 609

Pet Food Market

Petfood experts target key opportunities and challenges

It’s probably no surprise that when Petfood Industry asked experts from throughout the world for their insights on the industry’s key opportunities and challenges, they identified many more challenges. After all, our industry is facing a number of difficult issues now, with more on the horizon. But these experts also listed plenty of opportunities to continue to grow and innovate.

Petfood experts from throughout the world targeted difficult issues our industry is facing, along with opportunities to continue to grow and innovate.

Pet Food Market

Online pet retailers and related sites succeeding with innovation, social media

Despite Facebook's less than stellar initial public offering, there's no doubt it remains a force to be reckoned with. With more than 800 million users worldwide -- a number that is expected to reach 1 billion by next month (August 2012) -- along with nearly 47% revenue growth from 2010 to 2011 and many other impressive statistics, this leading social medium has become a household word and daily habit for many consumers. Which means it's also become an invaluable marketing platform for many consumer goods companies, including those that make, market or distribute petfood.

Market Trends and Reports

New website donates to animal shelters through online sales

A new website, www.AdoptAShelter.com, allows visitors to shop online at select merchants and have their purchases earn a donation to the animal charity of their choice, in an effort to provide more funding to overwhelmed animal shelters across the US. The free website allows consumers to shop online at 475 different merchants, including petfood and treat manufacturers like Best Bully Sticks, Sojourner Farms and Wysong, as well as pet product retailers like Petco.com and PetSmart.com.

Chef Michael's debuts Food Truck for Dogs

Chef Michael's petfood brand has debuted its first Food Truck for Dogs in Boston, Massachusetts, USA, along with the launch of new dog food recipes. Dog owners can get involved by following @thefoodfordogs on Twitter or visiting the Facebook page to tell Chef Michael's where the Food Truck for Dogs should go next.

Chef Michael's debuted its first Food Truck for Dogs in Boston, Massachusetts, USA.

Market Trends and Reports

Panelis offers cat food palatability testing in North America

Panelis, part of the Diana Pet Food division, is an independent team of trained animal technicians, behaviorists and statisticians that observe and measure the consumption and enjoyment of petfood by canine and feline expert panels. Its cat food palatability testing services are now available for customers in the US and Canada through the establishment of Panelis North America and its recently opened cattery in Hodges, South Carolina, USA.

Panelis North America's cattery is located in Hodges, South Carolina, USA.

Market Trends and Reports

Clear Conscience Pet LLC Cruncherz Gluten- & Grain-Free Dog Bakery treats

Clear Conscience Pet offers new organic dog treat line

Clear Conscience Pet LLC has introduced a new line of dog treats designed to meet the needs of stomach-sensitive dogs, as well as appeal to picky pets. The new line, Cruncherz Gluten & Grain-Free Dog Bakery, consists of four baked dog treat recipes formulated to be gluten-free and grain-free.

Market Trends and Reports

Nestle Purina PetCare Fancy Feast Mornings cat food line

Nestle Purina PetCare

Market Trends and Reports

Fancy Feast cat food brand launches new morning meals

Fancy Feast cat food brand recently introduced its new Fancy Feast Mornings gourmet cat food line of breakfast-inspired morning meals for cats. The new Fancy Feast Mornings cat food line includes entrees made with poultry or seafood, vegetables and real egg, and are available in stores throughout the US.

Fancy Feast's new Mornings cat food line includes six varieties, available in US stores nationwide.

Market Trends and Reports

IAMS petfood brand names 16 'Play Young, Stay Young' contest winners

IAMS petfood brand recently selected 16 winning cats and dogs in its national “Play Young, Stay Young” Facebook contest, launched in celebration of the new IAMS Senior Plus formula for dogs and cats over age 11. The "Play Young, Stay Young" Facebook contest asked pet owners to submit a photo of their dog or cat over age 11 and explain, in 100 words or less, how their pet refuses to act his or her age.

Zico, age 12, is from Germantown, Maryland, USA.

Market Trends and Reports

Clear Conscience Pet competes for small business grant

Privately held pet treat manufacturer Clear Conscience Pet has entered into the Mission: Small Business Grant competition, in which 12 American small businesses will be awarded seed money grants of US$250,000 to help the companies reach the next level in their industries. The company's co-founders, Anthony and Amanda Bennie, have pledged that if the company is awarded one of the grants, 10 percent of the net proceeds will be distributed to families facing the high costs of cancer care for a pet.

Market Trends and Reports

Petfood manufacturer Addiction upgrades New Zealand facilities

Petfood manufacturer Addiction recently completed an expansion and upgrade of its petfood manufacturing facility in Bay of Plenty, New Zealand, as well as began a new private-label division. The company says the petfood plant's capacity increased by more than thirtyfold, allowing the company to produce a wider variety of petfoods, including new private-label division petfoods.

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