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Pet Food Marketing and Branding: Page 49
Pet Food Market
Tailored Pet serves direct-to-consumer pet nutrition
Tailored Pet, a one-year-old company in the direct-to-consumer pet food space, strives to provide personalized pet food to its clients focusing on health and wellness.
Pet Food Market
Natural Balance eyes pet specialty after Smucker split
The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets.
Pet Food Market
Bonne et Filou treats dogs like royalty
French-inspired luxury dog treat brand Bonne et Filou hones in on pet owners’ desires to pamper their dogs.
Pet Food Market
Coastal wolves, ancient clambakes and paleo dog food
For dogs, the paleo diet can mean meat and other items encountered around human camps during domestication. Although “discarded loincloth” will never become a dog food variety, other ancient flavors may remain to be revived as dog foods.
Pet Food News
Sustainability articles in Petfood Industry 2020: top 11
In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.
Pet Food Market
‘Marketoonist’ Tom Fishburne to keynote Petfood Forum 2021
A cartoonist and consumer goods marketing expert, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths, or remain Davids as they grow.
Pet Food Market
Telling pet food’s sustainable ingredients story
Many common and novel pet food ingredients are naturally sustainable, but pet food brands must figure out how to explain that benefit to consumers.
Pet Food Market
Finley’s: ‘Feel good, do good’ dog treats with a mission
Finley's Barkery aims to bring inclusion to the pet industry via their dog treats and their employees.
Pet Food Market
Ben & Jerry’s ice cream enters pet food market
The ice cream for dogs comes in two flavors, Pontch’s Mix and Rosie’s Batch, sold as individual cups or four-packs.
Market Trends and Reports
When a five-year business plan becomes a right-now plan
Surviving the changes 2020 threw at us is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.
Pet Food Market
Furry's Kitchen feeds dog food to ‘food influencers’
A Furry's Kitchen tasting event fed unsuspecting "food influencers" in Singapore the company’s human-grade recipes.
Pet Food Market
2 top trends for 2021 according to the pet food industry
The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into relief as we look at trends for 2021.
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