Pet Food Marketing and Branding: Page 50

Pet Food News

Pet owners describe selves and pets with same emotions

Scientists identified ranges of animal emotions and associated behaviors, as described by pet owners. Those same pet owners also noted their own emotions while interacting with their pets.

Pet Food Market

Ancient grains: pet food lessons industry missed or ignored

By not considering digestibility or the sustainability impact of their pet foods, companies marketing ancient grain products may be repeating past mistakes.

Pet Food Market

Big Kibble: A book about a pet food movie

This book by JustFoodForDogs execs seems based on the movie ‘Pet Fooled.’ While it had great potential, it also misses big on key pet food considerations.

Pet Food Packaging

Pet food pods could reduce single-serve packaging waste

Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.

Pet Food Market

Building pet food consumer goodwill and loyalty

Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?

Pet Food Market

Do pet food drivers differ online vs. brick and mortar?

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Pet Food Market

Purina, Blue Buffalo marketing analyzed via reviews

Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.

Pet Food Market

'3 circles' scientific analysis of pet food brand strategy

Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.

Pet Food News

CBD legal patchwork complicates pet product marketing

Individual state laws tangle with federal regulations to create a patchwork of laws governing the use of CBD in pet foods, treats and supplements.

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