Applaws Bone Broths for Cats

Applaws
Applaws Bone Broth Lineup
  • New sub-category responds to consumer demand for natural, health-focused toppers with functional benefits.
  • 85-gram spout pouches made with 100% natural ingredients including real tuna fillet or salmon flakes.
  • Naturally rich in collagen to support hydration and overall feline wellness.
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MPM Products sells 100 millionth unit of wet cat food
MPM Products, manufacturer of the Applaws and Encore petfood brands, is celebrating after selling its 100 millionth unit of wet cat food worldwide. The Manchester, England-based company is seeing sales of its brands continue to grow and is on track to reach its target of £24 million (US$39.1 million) turnover by the end of 2013.
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ASA challenges MPM leading brand claim
MPM Products has been cited by the Advertising Standards Authority for pitting its Applaws cat food brand against Town & Country's HiLife, according to a news report.