Grab a cup of coffee or plan for a good workout, because this episode is 38 minutes of insights you won't want to miss. I spoke with David Allison, global values leader, human behavior expert, and founder of the Valuegraphics Project, about what makes consumers tick and how companies can authentically tap into that in order to change the way we look at pet food customers. Tune in!
EPISODE 31: How can we gain new insights into what makes pet food consumers tick?
In Episode 31 of the Trending: Pet Food podcast, David Allison, global values leader, human behavior expert and founder of the Valuegraphics Project, discusses how the pet industry can gain new insights into what makes consumers tick.