Swedish petfood company Husse is expanding its target market into the United Kingdom.
Six counties—Buckinghamshire, Warwickshire, Cheshire, Devon, Essex and Fife—are already in Husse's delivery area, with further expansion planned through 2012. "So far, the United Kingdom is only a [small] percentage of our sales, but I think it will be a significant part of our business in one to two years' time," said CEO Tom Eliasson. "The United Kingdom is Europe’s third biggest market of petfood and we need to be a part of it."
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