Purina, in promotion of its Friskies food for cats, launched a range of Apple iPad application games for cats.
Purina's iPad app games include Cat-Fishing, Tasty Treasure Hunt and Party Mix-Up. In the games, cats can chase and paw at the bright colored moving objects, like fish and mice, on the screen. The iPad's touchscreen responds to the cat's paw just as it does a human's hand.
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As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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