The company won the award for its design of Interquell's Happy Dog petfood packaging, which is accentuated with stamped silver 3D lettering, matt OPP film and a high-definition flexo-printed packaging.
"The use of embossing, one of the most interesting finishing processes for printed products, is an excellent way to make consumer packaging stand out," said Stefan Gutheil, managing director, Mondi Consumer Packaging. "It can be used not just for lettering and logos but also for picture elements and entire images, with impressive results. Mondi Lindlar has been one of Europe’s pioneers in introducing hot foil embossing for petfood laminates. In addition, the high-definition flexo-print technology results in images with sharp definition of contours and strong colors, giving the petfood pack an even more appealing look."
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu