The new canine petfood formulas include Grain-Free Adult & Puppy Health Salmon and Anchovy & Sardine Meal Recipe; new feline formulas include Grain-Free Indoor Health/Weight Control Turkey, Chicken and Herring Meals Recipe.
Holistic Select's new grain-free formulas support digestive health and are also suitable for pets with allergies or grain and gluten sensitivities. The petfood formulas contain healthy fruits and vegetables, and contain no meat or poultry by-products, artificial preservatives, colors or flavors, fillers, wheat or wheat gluten.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.