The hunt continues for alternative ingredients to fuel the ever-increasing demand for new and different products to entice the discerning pet owner. Whether to fill the void after we dodge the negative perceptions of corn, soy, wheat, beef and by-products or as a matter of satisfying the burgeoning array of “limited ingredient” and “no grain” diet choices, finding the perfect new and different ingredient is always a challenge—especially when dietary protein levels are edging upward, perceived overages in minerals have been tightened and the availability of process functionality has declined.
To add more protein by simply increasing meat, poultry or fish meals isn’t the answer for nutrient balance or functionality. Before the market got finicky, we could incorporate soy protein concentrate or corn gluten meal to fill the gaps; but, for the most part, these ingredients are now on the “no” list. So, today another option is needed.
