Chicken as the first ingredient on the ingredient panel of a dry extruded kibble has become more commonplace in the past several years. Why chicken? It is likely because of its popularity and ready supply rather than anything nutritionally unique or special about chicken. Beef, lamb, fish and other meats could be interchanged in this discussion just as easily.
The bigger issue is whether formulating a dry petfood to make a meat the first ingredient on the panel is only a marketing ploy or if it truly imparts some enhancement to nutrition and quality. The cynic will profess that it's all about marketing.
