At SuperZoo 2012, Zuke's unveiled a line of cat treats from its new eco-friendly trade show booth #2147.

Zuke's worked with Greenspace, a design and fabrication company, to develop the sustainable booth, which is made of fir plywood and cedar materials. The booth depicted bright green details and outdoor lifestyle images that go along with the company's rebranding effort and encourage pet owners to be more active with their pets.

“As a company that has been headquartered in Durango, Colorado, since the beginning, we decided to redesign our booth to best express what Zuke’s is all about,” said Zuke’s marketing manager, Grant Berry. “Furthermore, we wanted to create a welcoming space that exudes the essence of the company and optimize customer interaction.”

Additionally, the company launched the G-Zees line of grain-free cat treats, which are formulated with glucosamine and cranberry to support mobility and urinary tract health. The treats are available in both salmon and turkey flavors. The company also introduced a new tuna flavor in its Natural Purrz treats line at SuperZoo.