Spring Naturals brand of dog dinners and treats is searching for an "everyday hero" as part of a contest in which the winner will receive US$4,000 worth of Spring Naturals dog food and US$1,000 cash for their favorite animal shelter.
Heros can be nominated by submitting a photo and an explanation of why the person should be chosen. Nominations can be voted on and more information is available by visiting the company's Facebook page.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.