Pet Food Ingredients
on April 10, 2014

Venison, rabbit and buffalo: A throwback to our pets’ primitive past

Products provide expanded choice for consumers, but producers must study ingredients to justify costs

For the past decade, there has been an increasing number of "novel protein ingredient" foods marketed in the petfood industry. Originally, these were merchandised in the veterinary trade for elimination diets intended as nutritional support for animals with recalcitrant food hypersensitivities. Today they are being featured as more mainstream products…

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