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Pet Food Ingredients
on January 13, 2015

Protein quality: Real nutrition versus public perception

Responsible petfood companies may benefit from more protein quality explorations

Many petfoods today are promoted for the ingredients they do or do not contain rather than their nutritional performance, disingenuously playing off of the consumers’ perception about the ingredients rather than their real nutritional value. Since proteins are the dietary cornerstone for carnivores, they may be the most exploited in…

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