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Pet Food News / Pet Food Market Trends
food-label.jpg
freeimages.com/Jason Antony
on December 10, 2015

SmartLabel technology will provide more label information

Consumers will be able to get additional details about products with new technology

From Petfood Industry:

A recently announced initiative called SmartLabel may help pet owners access detailed information about thousands of pet products.

Manufacturers and retailers developed the SmartLabel technology to enable consumers to get additional details about a product by scanning a bar code or searching online to find information about ingredients. It is starting to be used by food manufacturers as well as some pet food companies.

SmartLabel will offer information on hundreds of attributes covering thousands of products, including nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories and safe handling instructions and company/brand information, along with other pertinent information about the product.

The technology is not limited to pet food and pet treats; many of the major food, beverage and consumer products companies in the US are committed to using it.

This new technology reflects on the fact that more consumers are seeking more product safety and transparency in labeling, among other things. 


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