A recently announced initiative called SmartLabel may help pet owners access detailed information about thousands of pet products.
Manufacturers and retailers developed the SmartLabel technology to enable consumers to get additional details about a product by scanning a bar code or searching online to find information about ingredients. It is starting to be used by food manufacturers as well as some pet food companies.
SmartLabel will offer information on hundreds of attributes covering thousands of products, including nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories and safe handling instructions and company/brand information, along with other pertinent information about the product.
The technology is not limited to pet food and pet treats; many of the major food, beverage and consumer products companies in the US are committed to using it.
This new technology reflects on the fact that more consumers are seeking more product safety and transparency in labeling, among other things.
I've attempted to explain the truth about pet foods; there are so many misconceptions. But it's all quite confusing. At times the pet food industry isn't especially helpful. And, for some, there's a general mistrust of what pet food manufacturers say anyway. Recently, the pet food industry announced an initiative that will enable pet owners...
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.