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Pet Food Packaging
on February 11, 2016

How brands use pet food packaging to increase sales

Recent rebranding successes exemplify the power of turning pet food packaging into a marketing strategy.

Recently, Ideas that Kick Executive Creative Director Stefan Hartung was speaking with client Matt Golladay, vice president of Ohio Pet Foods/Blackwood Pet Food about the importance of rebranding to pet food companies. The mistake that most people make, said Golladay, is sitting on their existing brand but not looking forward…
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