on February 11, 2016
How brands use pet food packaging to increase sales
Recent rebranding successes exemplify the power of turning pet food packaging into a marketing strategy.
Recently, Ideas that Kick Executive Creative Director Stefan Hartung was speaking with client Matt Golladay, vice president of Ohio Pet Foods/Blackwood Pet Food about the importance of rebranding to pet food companies. The mistake that most people make, said Golladay, is sitting on their existing brand but not looking forward…