China's State Council recently released the revised draft of the Administrative Rules of Feed and Feed Additives to address the issue of melamine contamination in petfood in the country.
However, the legislation explicitly aims to restrict the direct sale of imported petfood and feed additives by foreign enterprises and individuals. This, and other restrictions included in the draft on foreign suppliers, has more to do with protecting state-owned enterprises than enhancing petfood safety, according to China Research Intelligence .
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.