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Pet Food News / Pet Food Regulations
on July 11, 2019

Grain-free dog food marketing legally safe despite DCM

Trigger terms are specific words or phrases used in marketing that may leave the pet food company open to legal action in various ways.

The term grain-free in dog food marketing likely won’t become a target for lawsuits against pet food brands, said one pet food industry lawyer, even for those brands involved in the U.S. Food and Drug Administration’s investigation of canine dilated cardiomyopathy cases correlated to grain-free dog food.

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