Organic petfood sales from 2009 saw an increase due to the organic trend in human food in addition to the humanization of pets, reaching US$84 million -- up almost 10% from sales in 2008, according to the Organic Trade Association 's 2010 Organic Industry Survey. The panel report's emphasis on avoiding foods produced using chemicals and pesticides may help organic petfood sales continue to increase this year.
However, the OTA acknowledged that organic food can only assure the potential for less toxic residue in food, meaning organic petfood is not necessarily healthier than conventional petfood.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.