on July 27, 2020
Area, age, income differ in sustainable pet food market
Pet food buyers in the top 25 U.S. urban areas tended to be as likely to purchase sustainable pet food as those in smaller cities. Rural counties were less likely to purchase sustainable pet foods.
Among 36 categories of U.S. consumer packaged goods examined by New York University (NYU) researchers, products marketed as sustainable had lower price sensitivity, including sustainable pet food and treats. Sustainable pet food had the fourth lowest percentage change in volume due to a 1% change in price. Even as…
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