One of the most popular types of pet gifts is treats. As many as 90% of US dogs receive treats, followed by 82% of birds, 79% of small animals and 69% of cats. On average, dog owners spend US$66 per year on treats.

This year we have experienced many positive and not so positive social and economic factors that have impacted the US petfood market

To find out if this financial meltdown is affecting the petfood sector, my market research firm asked pet owners if credit problems are impacting their purchasing decisions.

A significant volume and dollar share opportunity now exists as a result of the recall crisis

The rise of emerging markets like China provides what multinational manufacturers have been seeking to grow and become more competitive

Store brands have come a long way in their packaging and branding strategies

A global positioning strategy for the future

Petco purchased and taken private (again)

Understanding your customers and the dynamics of the marketplace can help you control the direction of your business